- Year built
- 2025
- Type
- Condominium
- Landmark
- No
The Florian is a ground-up luxury condominium at the corner of First Avenue and East 18th Street — a genuinely new full-service building in a Gramercy submarket dominated by prewar co-ops and older rental stock. Developed by T&E Development and Minrav Development and completed in 2025, the 13-story building holds 54 condominium residences and arrived with a clear thesis: deliver new-construction systems, finishes, and amenities at a price point that opens to buyers below the eight-figure trophy tier, with homes that launched from the low seven figures.
The architecture is its calling card. ARC Architecture + Design Studio drew on Art Deco, Moderne, and traditional Japanese influences to give the building a distinctive presence on the block — corner residences feature curved windows, and many homes carry private outdoor space ranging from compact balconies to terraces of more than 300 square feet. The result is a building that reads as designed rather than generic, a meaningful differentiator in a corridor of utilitarian inventory.
For buyers, the appeal is specific: a brand-new condominium — with the financing latitude, ownership flexibility, and resale liquidity a condominium offers — in a well-connected Gramercy location steps from the L train, Stuyvesant Square, and Union Square's restaurant and retail core.
Local Law 97
- 2024–2029 annual penalty
- $0 (under cap)
- 2030–2034 annual penalty
- $0 (under cap)
- Per unit / month range
- —
What to know if you’re selling
The new-construction condominium structure and the design are the marketing core. A 2025 building with a distinctive facade, ten-foot ceilings, marble-and-Sub-Zero kitchens, and a deep amenity suite is a durable differentiator that separates a resale here from the prewar co-op stock that dominates Gramercy.
Benchmark to new condominiums, not the prewar neighbors. The building opened as one of the newest full-service condominiums in the submarket; comparable analysis for a resale belongs against the newest condominium inventory on the East Side and the broader Gramercy and Union Square new-development tier.
Closing mechanics are condominium-standard. A resale clears through a right-of-first-refusal rather than a co-op board process — a faster, more predictable path that is itself a selling point to the financing- and flexibility-minded buyer this building attracts.
Early resales trade on newness and outdoor space. With private terraces and balconies across much of the building and first owners just taking title, the homes with the best outdoor space and corner exposures will lead the early resale market.
Comparable buildings
If you're considering 305 First Avenue, also evaluate these nearby Gramercy and Kips Bay buildings:
- 305 Second Avenue — full-service building a block west at Stuyvesant Square
- 100 First Avenue — downtown-edge building on the same avenue
- 300 East 23rd Street — Gramercy full-service building nearby
- 305 East 24th Street — Gramercy peer to the north
- 230 East 20th Street — Gramercy residential building
- 200 East 32nd Street — Kips Bay full-service tower
The Roebling Team at The Florian
The Roebling Team at Compass specializes in Gramercy, Kips Bay, and the new-development condominium market across the East Side. We publish this profile because buyers and sellers evaluating new construction deserve building-specific intelligence — the architecture, the ownership structure, the amenity program, and where the pricing sits against both new and prewar inventory.
If you're considering a purchase at the Florian, a 30-minute consultation is the right starting point — we'll walk the plan, the pricing, and the comparison set with you.
Get the full picture on this building.
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