354 West 52nd Street

Architecture Outfit's design is a contemporary low-rise built on a reinforced-concrete frame, scaled to the mid-block streetwall rather than reaching for a tower silhouette. The seven-story massing keeps the building neighborly while delivering the floor plates the program needs, and the landscaped garden and stepped terraces give the facade depth and greenery.

The 32 residences run from one to three bedrooms, sized from about 950 square feet up to roughly 3,000, with most homes featuring a private terrace and a dedicated home office. New construction here means contemporary ceiling heights, modern mechanical systems, and the energy and glazing standards of a 2020s building. The boutique count keeps the building intimate, and the mix is tuned to both first-move-up buyers and families wanting space and outdoor area in Midtown.

354 West 52nd runs as a boutique new condominium with a residential program scaled to 32 homes — a landscaped garden, private terraces, and the streamlined operations a building of this size supports. The emphasis is on livable, flexible homes rather than a sprawling amenity floor, which keeps common charges efficient.

As a condominium, ownership is flexible. Purchases clear through a condominium right-of-first-refusal rather than a co-op board interview, financing is not capped the way it is at co-ops, and pied-à-terre, investor, and LLC purchases are customary. Common charges, the tax picture, and house rules follow the building's offering plan, which we help buyers read.

The live sales record is auto-generated on this site's /sales view from the building's BBL. As a new 32-unit condominium completing its first sell-out, the early record will reflect sponsor sales before settling into a modest boutique resale cadence. Pricing opens around the $1.4 million mark for the entry homes and scales with size, terrace, and floor. Treat any specific figure as something to confirm against the current recorded record.

This is new construction with condominium flexibility. Financing is not capped the way it is at co-ops, the purchase process is condominium-standard — a right-of-first-refusal rather than a board package — and pied-à-terre and investor purchases are customary. The standout features are practical: a private terrace and a home-office layout on most homes. Confirm which residences carry terraces and how the layouts handle the office, weigh floor and exposure on a mid-block site, and read the offering plan for common charges and the tax projection. As a sponsor sale, expect a new-development transaction timeline.

Lead with outdoor space and flexible layouts. Private terraces and home offices are exactly what the current Midtown West buyer is shopping for, and they differentiate this building from older rental-conversion stock. Benchmark to recent Hell's Kitchen new construction, where amenity efficiency and usable outdoor space drive value. The condominium structure speeds the close through a right-of-first-refusal, and the location — Theater District, Hudson River parks, and Eighth Avenue transit within a short walk — anchors the pitch. Early resales benefit from the scarcity of new boutique product on the block.

If you're considering 354 West 52nd Street, also evaluate these nearby Midtown West options:

• 317 West 54th Street — Midtown West condominium nearby
• 205 West 54th Street — boutique Midtown West building
• 350 West 50th Street — Hell's Kitchen condominium
• 322 West 57th Street — Midtown West tower
• 230 West 56th Street — Midtown West condominium

The Roebling Team at Compass works across Chelsea, Hell's Kitchen, and Midtown West, with particular focus on boutique new construction where layout flexibility and outdoor space drive value. We publish this profile because buyers and sellers at new condominiums deserve building-specific intelligence — what the design delivers, how the condominium operates, and where the pricing sits.

If you're considering a purchase or sale at 354 West 52nd Street, a 30-minute consultation is the right starting point.