718 Broadway

The building's cast-iron-era origins are the asset. Built in 1908 as a functional manufacturing and wholesale building, it carries the deep floor plates, structural columns, and generous window walls that make prewar lofts so adaptable — and so desirable — a century later. The renovated marble lobby and modern video-intercom system bring the common areas up to contemporary standard while the building retains its industrial character.

The 40 loft residences run large, with the building's hallmark soaring ceilings — typically in the 11-to-13-foot range — plus oversized windows offering eastern, southern, or western exposures and original hardwood floors. The open plates lend themselves to the flexible, owner-tailored layouts that define authentic loft living. A landscaped roof deck crowns the building with 360-degree city views — a genuine amenity in a neighborhood where outdoor space is scarce.

718 Broadway runs as a cooperative with superintendent service and the practical infrastructure of a well-managed loft building — central laundry, the video-intercom security system, and the landscaped roof deck among its shared features. The building is pet-friendly.

Its house rules are unusually accommodating for renovators. The building has no "wet-over-dry" restriction, meaning owners may add or relocate kitchens and bathrooms, install washer/dryers, and add split-system air conditioning — flexibility that many co-ops withhold and that loft buyers value highly. As with any cooperative, purchases clear through a board review and admissions package, and the building's rules govern subletting and financing.

With 40 residences, 718 Broadway trades modestly — a handful of homes change hands in a typical year, and authentic cast-iron loft co-ops with flexible house rules draw focused, qualified demand when they do. Pricing tracks the NoHo and downtown loft tier and scales with square footage, floor, ceiling height, light, and renovation depth, with the largest and best-positioned homes commanding the strongest numbers. Because true loft-scale homes with this kind of renovation latitude are scarce, well-presented units here draw concentrated interest. Our read on value is grounded in the building's loft proportions, the specific home's exposure and ceiling height, and its condition, not in any single headline trade.

The case for the building is authentic loft space, soaring ceilings, and unusually flexible house rules in a prime NoHo location. Buyers should evaluate each home for ceiling height, exposure, and how the open plate is configured, since loft layouts vary widely. The absence of a wet-over-dry restriction is a real advantage for buyers who plan to renovate — it removes the single most common obstacle to reconfiguring a loft.

Because it is a cooperative, plan for a board package and admissions process, and review the building's posture on subletting and financing before you commit. For owner-occupant buyers who want a true loft they can tailor, in the heart of downtown, the building's combination of space and flexibility is hard to match.

The marketing core is the loft and the rules: a 1908 cast-iron building with soaring ceilings, oversized windows, a roof deck with skyline views, and house rules that let buyers renovate freely. Sellers should foreground the ceiling height, the light, and the renovation flexibility — the attributes that separate a home here from co-ops with stricter alteration policies.

Inventory is limited and turnover unhurried, so a well-prepared listing competes against few direct peers. Pricing should be benchmarked against the building's own activity and comparable NoHo and downtown loft cooperatives, with ceiling height, exposure, and condition driving the final number. Presenting a clean board package and emphasizing the renovation latitude is the path to the smoothest transaction.

If you're considering 718 Broadway, also evaluate these nearby downtown loft buildings:

• 270 Broadway — prewar loft conversion downtown
• 261 Broadway — downtown loft cooperative
• 350 Broadway — loft building to the south
• 565 Broome Street — SoHo condominium nearby
• 3 West 13th Street — Greenwich Village loft building
• 175 West 13th Street — Village full-service building

The Roebling Team at Compass specializes in NoHo, Greenwich Village, the East Village, and the downtown loft market — the converted cast-iron and commercial buildings that give the neighborhood its character. We publish this profile because buyers and sellers evaluating a building like 718 Broadway deserve specifics: the loft proportions, the flexible house rules, the cooperative structure, and where the pricing sits against comparable downtown loft inventory.

If you're considering a purchase or sale at 718 Broadway, a 30-minute consultation is the right starting point.