718 Broadway

The building's commercial-loft origins are the asset. Built in 1908 as a functional manufacturing and wholesale building, it carries the deep floor plates, structural columns, and generous window walls that make prewar lofts so adaptable — and so desirable — a century later. The renovated marble lobby and modern video-intercom system bring the common areas up to contemporary standard while the building retains its industrial character.

The 40 loft residences run large, with the building's hallmark soaring ceilings — typically in the 11-to-13-foot range — plus oversized windows offering eastern, southern, or western exposures and original hardwood floors. The open plates lend themselves to the flexible, owner-tailored layouts that define authentic loft living. A landscaped roof deck crowns the building with 360-degree city views — a genuine amenity in a neighborhood where outdoor space is scarce.

718 Broadway runs as a cooperative with superintendent service and the practical infrastructure of a well-managed loft building — central laundry, the video-intercom security system, and the landscaped roof deck among its shared features. The building is pet-friendly.

Its house rules are accommodating for renovators. The building has no "wet-over-dry" restriction, meaning owners may add or relocate kitchens and bathrooms and add split-system air conditioning; washer/dryers are permitted with conditions. As with any cooperative, purchases clear through a board review and admissions package, and the building's rules govern subletting and financing.

Recent sales

Recent transfers at this building, from The Roebling Research Library. Prices are the transfer amounts recorded with the NYC Department of Finance; apartment-level detail is checked against the building’s own file in The Roebling Research Library before publishing.

Market read. Most recent trades (2026 to date) cleared a median $1,276/sf (floor-adjusted) across 3 sales. Floor-adjusted means each sale is restated to a constant mix of floors, so the figure can differ from the plain median of the sales listed above. Median listing discount 2.5% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.

Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00545-0011). Apartment-level facts (line, condition, asking-price context) curated and cross-verified in The Roebling Research Library. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage on co-ops is not officially recorded, figures shown are approximate.

The case for the building is authentic loft space, soaring ceilings, and unusually flexible house rules in a prime NoHo location. Buyers should evaluate each home for ceiling height, exposure, and how the open plate is configured, since loft layouts vary widely. The absence of a wet-over-dry restriction is a real advantage for buyers who plan to renovate — it may allow configurations that a wet-over-dry rule would restrict, subject to the alteration agreement, building systems and required approvals.

Because it is a cooperative, plan for a board package and admissions process, and review the building's posture on subletting and financing before you commit. For owner-occupant buyers who want a true loft they can tailor, in the heart of downtown, the building's combination of space and flexibility is hard to match.

The marketing core is the loft and the rules: a 1908 steel-framed building faced in brick, limestone and terra cotta with soaring ceilings, oversized windows, a roof deck with skyline views, and house rules that permit substantial renovation, subject to the alteration process. Sellers should foreground the ceiling height, the light, and the renovation flexibility.

Inventory is limited and turnover unhurried, so a well-prepared listing competes against few direct peers. Pricing should be benchmarked against the building's own activity and comparable NoHo and downtown loft cooperatives, with ceiling height, exposure, and condition driving the final number. Presenting a clean board package and emphasizing the renovation latitude is the path to the smoothest transaction.

If you're considering 718 Broadway, also evaluate these nearby downtown loft buildings:

• 270 Broadway — prewar loft conversion downtown
• 261 Broadway — downtown loft cooperative
• 350 Broadway — loft building to the south
• 565 Broome Street — SoHo condominium nearby
• 3 West 13th Street — Greenwich Village loft building
• 175 West 13th Street — Village full-service building