The Potter Building

Starkweather's design is the building's signature. The Park Row, Beekman Street, and Nassau Street elevations are sheathed in some 540 tons of brownstone-colored terra cotta produced by the Boston Terra Cotta Company — segmental arches, corbels, foliate panels, and window hoods layered across eleven stories. It is among the most complete surviving examples of architectural terra cotta in New York, and the reason the building carries individual landmark protection.

Inside, the conversion produced 41 cooperative residences, many of them loft-scaled with high ceilings, large windows on multiple exposures, and the structural columns and beams of the original commercial floors left expressed. Layouts vary widely floor to floor — a feature of conversions of this vintage — and the boutique unit count keeps the building intimate. The combination of historic envelope and open interior volume is exactly what draws buyers to converted Printing House Row stock rather than to standard postwar or new-construction inventory.

This is a boutique, owner-occupied cooperative run with a live-in superintendent rather than a large doorman staff — the operating profile of a well-kept downtown loft building. Shared amenities include a common roof deck with open views over Lower Manhattan, individual and floor storage, a bike room, and video security at entry. Pets are not permitted under building policy (service animals excepted as required by law). As with most cooperatives of this scale, residency and any subletting are governed by the board and proprietary lease; we walk buyers through the building's current posture before an offer.

With only 41 apartments, the Potter Building trades infrequently — a handful of resales in a typical year, and often fewer. That scarcity is part of the value: loft floor plates in a designated landmark on City Hall Park are a finite supply, and turnover is driven more by life events than by speculation. Pricing tracks the converted-loft tier of the Financial District and Tribeca's eastern edge, with value set chiefly by floor, ceiling height, light, and the degree of interior renovation rather than by a uniform per-foot figure. Because the building's sales page is generated directly from public records tied to the BBL, it reflects recorded transfers as they post; for pricing on a specific line, a current comparable read is the right tool.

The appeal here is specific: a landmark address with genuine loft architecture and a stable cooperative structure, a block from City Hall Park and the courts and steps from the Fulton transit hub. Buyers should expect a co-op purchase — a board package and interview, owner-occupancy as the norm, and the boutique-building reality that available inventory is thin and lines differ meaningfully from one another. Underlying that, the building offers what downtown buyers prize: ceiling heights and window walls no new condo at this price reproduces, in a structure whose exterior is protected from alteration. We help buyers evaluate which floors and exposures actually deliver the light and volume the building is known for.

Two things sell here: the landmark and the lofts. A resale should lead with Starkweather's terra-cotta architecture and individual-landmark status, then with the specific apartment's scale — ceiling height, exposures, column rhythm, and renovation quality. Benchmark to converted loft buildings in the Financial District and lower Tribeca rather than to glass-tower condos; the buyer for this building is choosing character and provenance. Because turnover is low, a well-prepared listing in the right season can command attention disproportionate to the building's size. We position Potter Building resales against the right downtown loft comparison set and to the design-literate buyer who seeks out this kind of architecture.

If you're considering the Potter Building, also evaluate these downtown loft and landmark conversions:

• 185 Park Row — Park Row residential neighbor
• 25 Park Row — Park Row tower facing City Hall Park
• 196 Park Row — Park Row apartments nearby
• 55 Hudson Street — Romanesque Revival Tribeca loft co-op
• 108 Leonard Street — landmark conversion in Tribeca