Manhattan condos $1,629/sf 2%Manhattan co-ops $283K/room 5%Central Park perimeterPark Ave $478K/room 19%CPW $350K/room 5%Fifth Ave $501K/room 19%Billionaires' Row $4,272/sf 24%West Village $2,411/sf 6%
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Condominium · 1926
Executive Plaza
761 Seventh Avenue, New York, NY 10019
Buildings·Chelsea·Condominium

761 Seventh Avenue (Executive Plaza)

761 Seventh Avenue, New York, NY 10019

Central Midtown

BBL 1010037501 · BIN 1022710

CorridorChelsea
At a glance
Year built
1926
Type
Condominium
Units
445
Floors
20
Landmark
No
Amenities
Full-time doorman and concierge, full-service parking garage, fitness / health club, residents' lounge, and outdoor entertainment / terrace space; terraces and balconies on many units — confirm the current amenity roster and hours with the managing agent
Pets
Confirm current pet policy with the managing agent
Flip tax
Not documented — verify against the by-laws at offer stage
The Data Room

Every recorded sale at this building, 2003–2026

Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.

Median $/sf
$1,123
Listing discount
2.6%
Recorded sales
432
On record
2003–2026

Executive Plaza is one of Midtown's most distinctive condominium conversions: a full-block pre-war hotel — the 1926 Hotel Manger, later the Hotel Taft — reborn in the mid-1980s as a large residential condominium sitting directly on Seventh Avenue between West 50th and West 51st Streets. The building carries the mass, ceiling heights, and central location of a landmark-era Times Square hotel, with the flexibility and per-foot value of a converted condominium rather than a new-construction trophy tower.

The thesis here is scale and location at an accessible per-foot. With roughly 445 residences, Executive Plaza is one of the larger condominiums in the corridor, and its full-service operation — doorman, concierge, garage, and fitness — is spread across a large owner base, which historically supports competitive common charges relative to boutique buildings. For buyers who prioritize a Midtown address a short walk from Central Park's southern approach, Rockefeller Center, and the Theater District over the finishes of a 2020s tower, the value equation is real.

Architecture and unit composition

The building is a full-block pre-war masonry structure in a Spanish Renaissance idiom, originally designed by H. Craig Severance and opened in 1926 as one of the largest hotels in the Times Square area. The 1984–1986 conversion, carried out by Wechsler, Grasso & Menziuso for the Taft Partners Development Group, reworked the upper floors into residential condominium apartments while a portion of the building continues to operate as The Michelangelo hotel and the base carries commercial and retail units.

The residences span a wide range of layouts, and — as with any large hotel-to-residential conversion — floor plans, ceiling heights, light, and finish level vary substantially line to line and floor to floor. Many units carry terraces or balconies. Renovation quality varies unit by unit; underwrite each apartment on its own merits.

Building operations

Executive Plaza runs as a full-service condominium: full-time doorman and concierge, a full-service parking garage, a fitness / health club, a residents' lounge, and outdoor entertainment space. Because building services are carried across a large residential base, common charges have historically been competitive for a full-service Midtown building — confirm the current figures, the amenity roster, and house rules against the offering plan on file in The Roebling Research Library. The shared identity with an operating hotel and ground-floor commercial tenancy is part of the building's character; understand the interface before you buy.

Local Law 97

Carbon-penalty exposure
🟡
Moderate — under today's cap; material modeled 2030 exposure
2024–2029 annual penalty
$0 (under cap)
2030–2034 annual penalty
$353,226/yr
Per unit / month range
$0 – $66
See full Local Law 97 analysis — emissions history, scenarios, methodology →

Facade safety — Local Law 11

Local Law 11 / FISP · last inspection 2020–25
SWARMP
What this means for you

The latest available filing classified the facade as SWARMP — Safe With A Repair and Maintenance Program: the engineer identified conditions requiring monitoring or repair before the next inspection cycle. The scope, timeline, and how the building funds the work are building-specific — we review the filings and board materials for you.

Inspection history
2005–10
SWARMP
2010–15
SWARMP
2015–20
SWARMP
2020–25
SWARMP
2025–30
Due
Next report due
by Feb 2029
On record
$1,000 in filing penalties
The three grades, in buyer terms
SafeLatest filing: Safe — no repairs required at that inspection.
SWARMPLatest filing: repairs required before the next inspection cycle.
UnsafeLatest filing: unsafe conditions requiring corrective action.

QEWI = Qualified Exterior Wall Inspector — the licensed engineer the city requires to sign the report (the independent expert, not the managing agent). Source: NYC DOB facade filings (FISP) · The Roebling Research Library.

See the full facade history →

Recent sales

Executive Plaza trades in the accessible-to-mid band of the Midtown West condominium market, with pricing per square foot generally below the new-construction towers of the corridor and the Central Park-front trophy market to the north. The building's scale means inventory turns with some regularity, and the per-foot spread within the building is wide — driven by floor, exposure, terrace or balcony, and renovation condition. Apartment-level transaction history is maintained in The Roebling Research Library and shared with clients during diligence. Treat any specific financial figure as indicative until verified at offer stage.

Recent closings at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.

DateUnitApartmentPricePPSFvs. Ask
Jun 22, 20261623
2 BR · 1 BA · 850 sf
$845,000$994/sf-3.4%
Jun 18, 20261927A
1 BA · 200 sf
$367,500$1,838/sf-7.9%
Jun 9, 20262120
543 sf
$615,000$1,133/sfoff-mkt
May 15, 20261918
1 BR · 1 BA · 715 sf
$795,000$1,112/sf-2.5%
May 14, 2026149
524 sf
$650,000$1,240/sfoff-mkt
May 5, 2026158
1 BR · 1 BA · 720 sf
$800,000$1,111/sfoff-mkt
Apr 27, 20261120
1 BR · 1 BA · 523 sf
$710,000$1,358/sf-5.2%
Apr 17, 20261508
1 BR · 1 BA · 750 sf
$800,000$1,067/sf-4.6%

Market read. Most recent trades (2026) cleared a median $1,123/sf across 10 sales. Median listing discount 2.6% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.

View all 432 recorded sales, sortable

Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.

Sales sourced from NYC Department of Finance recorded transfers (BBL 1-01003-7501) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.

What to know if you’re buying

Underwrite the conversion honestly. This is a 1926 hotel converted to condominium in the mid-1980s. Ceiling heights, layouts, window lines, and mechanical systems reflect that history — walk the specific unit and confirm its condition rather than relying on building-wide generalizations.

Confirm the exposure and the terrace. Light, view, and outdoor space vary widely by floor and orientation on a full-block Midtown site. A terrace or balcony materially affects value here.

Understand the mixed-use building. A portion of the building operates as a hotel and the base carries commercial tenancy. Confirm how the residential condominium interfaces with the hotel and retail components — access, security, and cost allocation.

Model the full carry. Common charges plus property taxes plus utilities and insurance — run the complete monthly number, and verify the tax treatment for a converted condominium unit at offer stage.

What to know if you’re selling

Lead with location and value. A full-service Midtown condominium a short walk from Central Park's southern approach, Rockefeller Center, and the Theater District, at a per-foot below new construction, is a clear pitch.

Position against the corridor, not the trophy market. Your comparable set is the surrounding Midtown West condominiums, not the Central Park-front towers.

Terrace, floor, and condition carry the premium. Outdoor space, height, exposure, and renovation quality drive the per-foot spread within a building this large.

Closing timelines are condo-fast. 30 to 45 days from contract to closing.

Comparable buildings

The neighborhood

For the full corridor — architecture, schools, transit, and pricing across Chelsea — read The Roebling Team Guide to Chelsea.

Considering a move at Executive Plaza?

Request a private building brief with the relevant comparable sales, current and off-market availability, and an apartment-specific view of value.

Prefer to speak directly? Schedule a consultation →
Corey Cohen, Principal · The Roebling Team at Compass
646.939.7375 · c.cohen@compass.com
Considering a sale?

Own an apartment here? See what it would sell for.

A Private Pricing Opinion — what your apartment at Executive Plaza would likely sell for today, what it costs to sell, and what you’d walk away with — reviewed personally against condition, exposures, renovation quality, and the competition actually on the market.