- Year built
- 1926
- Type
- Condominium
- Units
- 445
- Floors
- 20
- Landmark
- No
- Amenities
- Full-time doorman and concierge, full-service parking garage, fitness / health club, residents' lounge, and outdoor entertainment / terrace space; terraces and balconies on many units — confirm the current amenity roster and hours with the managing agent
- Pets
- Confirm current pet policy with the managing agent
- Flip tax
- Not documented — verify against the by-laws at offer stage
Executive Plaza is one of Midtown's most distinctive condominium conversions: a full-block pre-war hotel — the 1926 Hotel Manger, later the Hotel Taft — reborn in the mid-1980s as a large residential condominium sitting directly on Seventh Avenue between West 50th and West 51st Streets. The building carries the mass, ceiling heights, and central location of a landmark-era Times Square hotel, with the flexibility and per-foot value of a converted condominium rather than a new-construction trophy tower.
The thesis here is scale and location at an accessible per-foot. With roughly 445 residences, Executive Plaza is one of the larger condominiums in the corridor, and its full-service operation — doorman, concierge, garage, and fitness — is spread across a large owner base, which historically supports competitive common charges relative to boutique buildings. For buyers who prioritize a Midtown address a short walk from Central Park's southern approach, Rockefeller Center, and the Theater District over the finishes of a 2020s tower, the value equation is real.
Architecture and unit composition
The building is a full-block pre-war masonry structure in a Spanish Renaissance idiom, originally designed by H. Craig Severance and opened in 1926 as one of the largest hotels in the Times Square area. The 1984–1986 conversion, carried out by Wechsler, Grasso & Menziuso for the Taft Partners Development Group, reworked the upper floors into residential condominium apartments while a portion of the building continues to operate as The Michelangelo hotel and the base carries commercial and retail units.
The residences span a wide range of layouts, and — as with any large hotel-to-residential conversion — floor plans, ceiling heights, light, and finish level vary substantially line to line and floor to floor. Many units carry terraces or balconies. Renovation quality varies unit by unit; underwrite each apartment on its own merits.
Building operations
Executive Plaza runs as a full-service condominium: full-time doorman and concierge, a full-service parking garage, a fitness / health club, a residents' lounge, and outdoor entertainment space. Because building services are carried across a large residential base, common charges have historically been competitive for a full-service Midtown building — confirm the current figures, the amenity roster, and house rules against the offering plan on file in The Roebling Research Library. The shared identity with an operating hotel and ground-floor commercial tenancy is part of the building's character; understand the interface before you buy.
What to know if you’re buying
Underwrite the conversion honestly. This is a 1926 hotel converted to condominium in the mid-1980s. Ceiling heights, layouts, window lines, and mechanical systems reflect that history — walk the specific unit and confirm its condition rather than relying on building-wide generalizations.
Confirm the exposure and the terrace. Light, view, and outdoor space vary widely by floor and orientation on a full-block Midtown site. A terrace or balcony materially affects value here.
Understand the mixed-use building. A portion of the building operates as a hotel and the base carries commercial tenancy. Confirm how the residential condominium interfaces with the hotel and retail components — access, security, and cost allocation.
Model the full carry. Common charges plus property taxes plus utilities and insurance — run the complete monthly number, and verify the tax treatment for a converted condominium unit at offer stage.
What to know if you’re selling
Lead with location and value. A full-service Midtown condominium a short walk from Central Park's southern approach, Rockefeller Center, and the Theater District, at a per-foot below new construction, is a clear pitch.
Position against the corridor, not the trophy market. Your comparable set is the surrounding Midtown West condominiums, not the Central Park-front towers.
Terrace, floor, and condition carry the premium. Outdoor space, height, exposure, and renovation quality drive the per-foot spread within a building this large.
Closing timelines are condo-fast. 30 to 45 days from contract to closing.
Comparable buildings
- 135 West 52nd Street — nearby Midtown West condominium
- 159 West 53rd Street — nearby Midtown West condominium
- 301 West 57th Street — full-service condominium near Columbus Circle
- 347 West 57th Street — nearby West 57th Street condominium
- 555 West 59th Street (The Element) — amenity-rich condominium near Columbus Circle
The Roebling Team at Executive Plaza
The Roebling Team at Compass specializes in Central Park West, the Upper East Side, and the broader Park-facing Manhattan market — including the Midtown West and Columbus Circle corridors. We publish this building profile because condominium buyers and sellers deserve building-specific intelligence — architecture, operational reality, transactional mechanics, and pricing at the apartment level — not generic market commentary.
If you're considering a purchase or sale at 761 Seventh Avenue, a 30-minute consultation is the right starting point. We'll bring the full context this page provides plus the transactional specifics your situation requires — comparable analysis at the apartment level, due diligence priorities, and the pacing strategy that fits your timeline.
The neighborhood
For the full corridor — architecture, schools, transit, and pricing across Chelsea — read The Roebling Team Guide to Chelsea.
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