- Year built
- 1910
- Type
- Condominium
- Units
- 39
- Floors
- 16
- Landmark
- No
- Pets
- Pets permitted
- Subletting
- Permitted under the condominium declaration
- Pied-à-terre
- Allowed
Every recorded sale at this building, 2019–2026
Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.
- Median $/sf
- $1,913
- Listing discount
- 14.9%
- Recorded sales
- 13
- On record
- 2019–2026
1182 Broadway, known as The Centurian for the Roman-style lettering carved into its frieze, is one of the more architecturally distinctive loft conversions in NoMad. The original building dates to around 1910 and was designed by Rouse & Goldstone, the firm responsible for a number of New York's notable early-20th-century apartment houses and commercial structures. Its base presents three-story columns and a carved frieze that read as industrial-age grandeur — a deliberate statement on a busy stretch of Broadway between 28th and 29th Streets.
The conversion, sponsored by Mocal Enterprises, turned the upper floors into 39 boutique condominiums while retaining commercial space at the base. The work preserved heritage details — including the building's original copper windows — and added contemporary apartment finishes: marble baths, radiant heat, soaking tubs, and high-end kitchens. The combination is the building's pitch: prewar bones and architectural identity, paired with a move-in-modern interior.
For buyers, the building offers an intimate, character-rich alternative to NoMad's glassier new towers. The location is central to the neighborhood's restaurant and hotel renaissance, a short walk from Madison Square Park and the Flatiron core.
Architecture and unit composition
The Centurian is a genuine prewar loft building, and the architecture rewards attention. The colonnaded base and carved frieze give the building street presence; the upper-floor residences inherit the generous proportions and ceiling heights that early-20th-century loft construction produced. The preserved original copper windows are a rare heritage feature that distinguishes the building from gut-renovated conversions that strip such elements.
The 39 condominium units occupy the upper floors above the commercial base. Interiors pair the loft shell with contemporary finishes — marble bathrooms, radiant flooring, soaking tubs, and high-end appliances. Unit sizes and layouts vary, as is typical of a loft conversion, so apartment-level analysis matters more here than building-wide generalization.
Building operations
1182 Broadway operates as a full-service condominium with a 24-hour doorman and concierge, a common roof deck, a bike room, cold storage, and laundry. The doorman service is a meaningful amenity for a building of this scale and supports the daily-life experience the conversion was designed to deliver.
As with any condominium, common charges and property taxes drive the monthly carry. The building is pet-friendly, permits subletting under the condominium declaration, and is flexible on use; co-purchase specifics should be confirmed against the current declaration and house rules at offer stage. The Roebling Research Library can provide the offering plan, current rules, and recent financials.
Recent sales
Sales here price on a price-per-square-foot basis, as with any condominium. The Centurian trades as a boutique prewar product where the architecture and the loft proportions support pricing alongside the neighborhood's newer condominiums. Recorded closings have landed in the four-figure-per-square-foot range, with light, ceiling height, and condition driving the spread between units. Because the inventory is heterogeneous — a loft conversion produces varied layouts — price any specific apartment by its proportions, exposure, and finish level rather than by a building-wide average.
Recent closings at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.
| Date | Unit | Apartment | Price | PPSF | vs. Ask |
|---|---|---|---|---|---|
| Apr 16, 2026 | 14C | 784 sf | $1,500,000 | $1,913/sf | off-mkt |
| Sep 4, 2024 | 12A | 1 BR · 1 BA | $1,750,000 | -6.7% | |
| Apr 4, 2024 | 8D | 763 sf | $1,479,517 | $1,939/sf | off-mkt |
| Feb 24, 2023 | 13A | 3 BR · 2.5 BA · 1,522 sf | $2,750,000 | $1,807/sf | off-mkt |
| Oct 4, 2022 | 11A | 857 sf | $1,675,000 | $1,954/sf | off-mkt |
| Feb 2, 2022 | 15B | 2 BR · 2.5 BA · 1,850 sf | $2,850,000 | $1,541/sf | -18.6% |
| Jul 30, 2021 | 7A | 1 BR · 1 BA · 1,015 sf | $1,455,000 | $1,433/sf | -11.8% |
| Jan 16, 2020 | 12B | 1 BA · 1,009 sf | $1,425,548 | $1,413/sf | off-mkt |
Market read. Most recent trades (2026) cleared a median $1,913/sf across 1 sale. Median listing discount 14.9% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00830-7501) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.
What to know if you’re buying
You're buying architecture and proportion. The colonnaded base, carved frieze, and preserved copper windows are part of the value; the loft-scale interiors are the living experience.
Note the historic-district context. The building sits adjacent to the Madison Square North Historic District and is not individually landmarked; district proximity can still bear on streetscape and exterior alterations, so factor it into any renovation plans.
Layouts vary. Loft conversions produce heterogeneous floor plans. Evaluate the specific unit's proportions, light, and exposure.
Model the full carry. Common charges + property taxes + utilities + insurance. Run any purchase near a mansion-tax threshold through the Mansion Tax Calculator.
Condo flexibility is real. Expect condo-fast closings (roughly 30–45 days) and a financing-friendly process.
What to know if you’re selling
Lead with the architecture. The Centurian's facade and heritage details are a genuine marketing asset; foreground them.
Price to the unit, not the building. Loft layouts vary; comparables must match proportion and condition.
The NoMad context is part of the story. Buyers are choosing the neighborhood as much as the building; reinforce the location's restaurant and park access.
Closings are condo-fast. Roughly 30–45 days from contract to closing.
Comparable buildings
If you're considering 1182 Broadway, also evaluate:
- 1107 Broadway — NoMad condominium conversion with full-service amenities
- 175 Fifth Avenue — landmark Flatiron condominium with iconic architecture
- 21 East 26th Street — boutique Madison Square condominium
- 11 East 29th Street — boutique NoMad condominium
- 108 Fifth Avenue — prewar Flatiron building with loft-scale character
The Roebling Team at The Centurian
The Roebling Team at Compass works across the NoMad and Flatiron markets, and we publish this profile because loft-conversion buyers and sellers deserve building-specific intelligence — the architectural value, the conversion history, and the transactional mechanics — not generic market commentary.
If you're considering a purchase or sale at 1182 Broadway, a 30-minute consultation is the right starting point. We'll bring the full context this page provides plus the specifics your situation requires — comparable analysis at the apartment level, due diligence priorities, and a pacing strategy that fits your timeline.
The neighborhood
For the full corridor — architecture, schools, transit, and pricing across Flatiron — read The Roebling Team Guide to Flatiron.
Get the full picture on this building.
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