- Year built
- 1907
- Type
- Condominium
- Landmark
- Designated
Every recorded sale at this building, 2004–2026
Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.
- Median $/sf
- $1,812
- Listing discount
- 3.1%
- Recorded sales
- 464
- On record
- 2004–2026
The Grand Madison is one of the great park-facing conversions of the early 2000s. Built in 1907 as the Brunswick Building and occupying an entire Fifth Avenue blockfront between 26th and 27th Streets, the red-brick Renaissance Revival structure spent much of the twentieth century as showroom space for the gift and toy industries before being acquired and converted into 190 condominium residences. The result is a rarity: a full-blockfront pre-war building, directly on Madison Square Park, reborn as condominium-owned homes.
The appeal combines history, address, and structure. Buyers get the architectural substance and ceiling heights of a 1907 commercial building — proportions that residential construction of any era struggles to match — paired with the financing flexibility, ownership latitude, and resale liquidity of condominium ownership, on one of the most coveted park frontages in Manhattan. Madison Square Park, with the Flatiron Building to the south and the energy of NoMad all around, is the building's front yard.
Building operations
The Grand Madison operates as a full-service condominium. Staffing includes a doorman and concierge, and the amenity program — a fitness center / health club, residents' lounge, and a roof deck looking onto Madison Square Park — is scaled to the building's 190 homes. Common charges fund the staffing, amenities, and the systems of a converted pre-war building.
As a condominium, purchases clear through a right-of-first-refusal rather than a co-op board interview, and owners enjoy the financing flexibility, sublet latitude, and entity- and trust-purchase freedom that distinguish condominium ownership. For a park-facing address of this caliber, that combination of pre-war substance and condominium flexibility is the building's defining advantage.
Local Law 97
- 2024–2029 annual penalty
- $0 (under cap)
- 2030–2034 annual penalty
- $39,175/yr
- Per unit / month range
- $0 – $17
Facade safety — Local Law 11
The latest available FISP filing classified the facade as Safe — no repairs were required at that inspection. Facade inspections run on a fixed five-year cycle; future inspection, repair, and any assessment decisions remain building-specific.
QEWI = Qualified Exterior Wall Inspector — the licensed engineer the city requires to sign the report (the independent expert, not the managing agent). Source: NYC DOB facade filings (FISP) · The Roebling Research Library.
See the full facade history →Recent sales
Recent closings at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.
| Date | Unit | Apartment | Price | PPSF | vs. Ask |
|---|---|---|---|---|---|
| Jun 12, 2026 | 2D | 1 BR · 1,136 sf | $2,134,880 | $1,879/sf | off-mkt |
| May 28, 2026 | 6R | 1 BR · 1.5 BA · 1,049 sf | $1,805,000 | $1,721/sf | -2.4% |
| Dec 31, 2025 | PHS | 4 BR · 3.5 BA · 2,900 sf | $9,065,000 | $3,126/sf | -7.0% |
| Nov 19, 2025 | 7K | 2 BR · 2 BA · 1,706 sf | $3,800,000 | $2,227/sf | -4.9% |
| Apr 22, 2025 | 11H | 789 sf | $1,500,000 | $1,901/sf | off-mkt |
| Mar 21, 2025 | 6A | 2 BR · 2 BA · 1,613 sf | $2,562,500 | $1,589/sf | -6.8% |
| Feb 14, 2025 | 5D | 1 BR · 2 BA · 1,211 sf | $2,100,000 | $1,734/sf | -9.7% |
| Feb 12, 2025 | 6N | 817 sf | $1,375,000 | $1,683/sf | off-mkt |
Market read. Most recent trades (2026) cleared a median $1,812/sf across 2 sales. Median listing discount 3.1% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00856-7502) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.
What to know if you’re buying
The park frontage is the asset. Homes facing Madison Square Park carry the building's value; interior and rear-facing units are the entry points. If the park view matters to you — and at this address it is the whole point — prioritize exposure and floor over raw square footage.
Ceiling height and renovation level separate the homes. The building's roughly ten-foot ceilings are a genuine differentiator; renovated residences command a premium, while homes in earlier-conversion condition are value plays for buyers willing to update.
The condominium structure works in your favor: a lighter closing path than a co-op, plus financing, sublet, and entity-purchase flexibility. And the location is among Manhattan's most walkable — Madison Square Park at the door, the Flatiron District and NoMad's restaurants and retail all around, and the N, R, W, F, M, and 6 trains within a few blocks.
What to know if you’re selling
Lead with the park and the architecture. A full-blockfront 1907 Renaissance Revival building on Madison Square Park, converted to condominium homes with ten-foot ceilings, is a singular product — market it on history, light, and frontage, not as a generic Flatiron condo.
Price to the building's tiers. Park-facing and high-floor homes support the strongest pricing; penthouses sit above; interior homes are positioned as accessible entry points. Buyers cross-shop the Grand Madison against the best converted and new condominiums in NoMad and Flatiron, so the pitch is pre-war substance plus condominium flexibility on an irreplaceable park frontage.
Condominium resales clear through a right-of-first-refusal, a faster and more predictable path than a co-op process, and the financing and ownership flexibility widen the buyer pool. With durable demand for park-facing homes, well-presented residences find their market.
Comparable buildings
If you're considering the Grand Madison, also evaluate nearby Flatiron and Fifth Avenue ownership options:
- 141 Fifth Avenue — landmark Flatiron condominium
- 175 Fifth Avenue — the Flatiron Building, on Madison Square
- 284 Fifth Avenue — Fifth Avenue residence to the north
- 321 Fifth Avenue — Fifth Avenue building near Madison Square
- 1107 Broadway — landmark condominium conversion on Madison Square Park
- 11 Fifth Avenue (The Brevoort) — Fifth Avenue full-service building
The neighborhood
For the full corridor — architecture, schools, transit, and pricing across Flatiron — read The Roebling Team Guide to Flatiron.
Considering a move at The Grand Madison?
Request a private building brief with the relevant comparable sales, current and off-market availability, and an apartment-specific view of value.
Own an apartment here? See what it would sell for.
A Private Pricing Opinion — what your apartment at The Grand Madison would likely sell for today, what it costs to sell, and what you’d walk away with — reviewed personally against condition, exposures, renovation quality, and the competition actually on the market.