- Year built
- 2007
- Type
- Condominium
- Units
- 15
- Floors
- 9
- Landmark
- No
- Pets
- Pets permitted under the condominium rules
- Subletting
- Permitted under the condominium declaration
- Pied-à-terre
- Allowed
Every recorded sale at this building, 2008–2022
Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.
- Median $/sf
- $823
- Listing discount
- -1.4%
- Recorded sales
- 24
- On record
- 2008–2022
107 East 31st Street — The Vetro — is a modern boutique condominium in the heart of the Flatiron/NoMad district, delivered as new construction in 2007–2008 on a block otherwise defined by 19th-century masonry. Its glass-and-stone façade and projecting Juliet balconies read as a deliberate contemporary counterpoint to the brownstones around it, and the building's compact plan — 15 residences over nine floors — makes it a genuinely boutique offering in a neighborhood where new construction of this scale is rare.
What buyers respond to here is the pairing of a modern, light-filled product with a central NoMad address. The building was designed by Pinner Associates and topped with a rooftop terrace; the residences carry the floor-to-ceiling glass, open layouts, and in-unit laundry that a 2000s new-construction condominium delivers, without the density of a large tower. The location — between Park Avenue South and Lexington, steps from Madison Square Park and the NoMad dining corridor — anchors the value.
The building is for buyers who want a modern, low-density NoMad condominium with light, private outdoor space on the roof, and condo flexibility.
Architecture and unit composition
The Vetro's architecture is contemporary and deliberate: a glass-and-stone façade animated by projecting Juliet balconies, rising nine stories on a block of prewar masonry. Designed by Pinner Associates, the building was conceived as a modern insertion — a sleek, light-forward counterpoint to the 19th-century context rather than an imitation of it.
Inside, the 15 residences are modern condominium homes with the glass, open plans, and in-unit washer/dryers characteristic of 2000s new construction. Floor, exposure, layout, and outdoor access drive value; upper-floor residences and those with the best light and outdoor space carry the building's premiums. The low unit count and the rooftop terrace give the building its boutique, design-forward character within the NoMad market.
Building operations
107 East 31st Street operates as a boutique, self-service-oriented condominium: a rooftop terrace, an elevator, video-intercom security, and in-residence washer/dryers. There is no full-time doorman, which is typical for a 15-unit new-construction building of this era and keeps common charges proportionate to the size of the building. Common charges reflect the roof deck, the elevator, and the modern systems; buyers should model the full monthly carry and review reserves and any capital history during due diligence, as is prudent for a boutique condominium approaching two decades of occupancy.
Recent sales
As a condominium, 107 East 31st Street prices on a price-per-square-foot basis, with floor, exposure, outdoor access, layout, and condition supporting the building's premiums. Turnover is light for a boutique building of this size; both resale and owner-rental activity occur, but it is an ownership condominium, not a rental building. Apartment-level context — floor, exposure, light, and condition — drives pricing more than any building average, and the modern product and central NoMad location support pricing for residences that present well.
Recent closings at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.
| Date | Unit | Apartment | Price | PPSF | vs. Ask |
|---|---|---|---|---|---|
| May 23, 2022 | GR | 2,006 sf | $1,650,000 | $823/sf | off-mkt |
| Mar 14, 2017 | 8A | 2 BR · 2 BA · 1,241 sf | $1,885,000 | $1,519/sf | off-mkt |
| Apr 17, 2015 | 5B | 1 BR · 518 sf | $680,000 | $1,313/sf | -2.7% |
| Dec 30, 2014 | 4A | 1 BR · 1 BA · 583 sf | $780,000 | $1,338/sf | -1.1% |
| May 13, 2014 | 6B | 1 BR · 1 BA · 519 sf | $645,000 | $1,243/sf | +10.3% |
| Feb 19, 2014 | 4B | 1 BR · 583 sf | $620,000 | $1,063/sf | off-mkt |
| Jan 30, 2012 | 6A | 1 BR · 583 sf | $620,000 | $1,063/sf | -1.4% |
| Mar 30, 2011 | 3B | 1 BR · 519 sf | $510,000 | $983/sf | -6.4% |
Market read. Most recent trades (2022) cleared a median $823/sf across 1 sale. Median listing discount -1.4% over ask.
The retrade record
Lines that have traded more than once in the public record — the building’s appreciation arc, apartment by apartment.
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00887-7501) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.
What to know if you’re buying
This is a modern, low-density condominium. Fifteen residences over nine floors of 2007–2008 new construction — glass, open layouts, and in-unit laundry, without the density of a large tower.
The roof deck is a real amenity. The rooftop terrace is the building's signature shared outdoor space; confirm access and any usage rules for your situation.
No full-time doorman — by design. A 15-unit building runs on video-intercom security rather than a staffed lobby, which keeps common charges proportionate. Model the monthly carry accordingly.
The location is the anchor. Between Park Avenue South and Lexington, steps from Madison Square Park, the NoMad restaurants, and multiple subway lines.
Condo flexibility is real. Pied-à-terre, subletting, foreign buyers, and LLC/trust ownership are permitted under the declaration; closings run on condo timelines.
Mansion tax thresholds apply. At this building's pricing, the $1M and $2M cliffs can be in play. Run pricing through the Mansion Tax Calculator.
Variable board financial policy — confirm at offer stage. Financing percentages and any sublet terms specific to your situation should be confirmed in writing before you commit.
What to know if you’re selling
Lead with the modern product and the roof. In a NoMad market dominated by prewar buildings, the contemporary glass design, the light, and the rooftop terrace are the differentiators; foreground them.
Pricing requires apartment-level comps. With 15 residences, floor, exposure, light, and outdoor access all move the number.
Present the light. Photography that reads the floor-to-ceiling glass and the roof-deck views supports price.
Comparable buildings
If you're considering 107 East 31st Street, also evaluate these nearby Flatiron/NoMad condominiums:
- 117 East 29th Street — nearby NoMad boutique condominium
- 30 East 31st Street — directly nearby NoMad condominium
- 11 East 29th Street — nearby NoMad condominium
- 39 East 29th Street — nearby NoMad condominium
- 248 East 31st Street — nearby Kips Bay/NoMad condominium
- 250 East 31st Street — nearby Kips Bay/NoMad condominium
The Roebling Team at 107 East 31st Street
The Roebling Team at Compass works the full Flatiron, NoMad, and Gramercy market, including its modern boutique condominiums. We publish this profile because buyers and sellers of design-specific buildings deserve building-level intelligence — architecture, amenity reality, and apartment-level pricing context — rather than generic market commentary.
If you're considering a purchase or sale at 107 East 31st Street, a 30-minute consultation is the right starting point. We'll bring the full context this page provides plus the transactional specifics your situation requires.
The neighborhood
For the full corridor — architecture, schools, transit, and pricing across Flatiron — read The Roebling Team Guide to Flatiron.
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