- Type
- Cooperative
- Units
- 179
- Floors
- 7
- Landmark
- No
- Pets
- Cats permitted; dogs not permitted
- Subletting
- Permitted after an initial ownership period, subject to annual board approval
- Financing
- 20% minimum down, per building documentation
Every recorded sale at this building, 2005–2026
Bedroom-by-bedroom medians, the full transfer record, and how units trade against ask.
- 1BR median
- $650K
- Recent range
- $520K – $935K
- Listing discount
- 5.0%
- Recorded transfers
- 90
The Penny Lane is one of Manhattan's most distinctive cooperative conversions — a 1920s ice-cream factory turned into a loft cooperative in 1976, wrapped in a lobby so idiosyncratic that it has become the building's calling card. Where the J. M. Horton Ice Cream Company once produced dessert for the city, the ground floor now opens onto a whimsical, purpose-built recreation of an English street: red brick, Tudor timbering, faux-slate roofs, and "townhouse" doorways that give the building a sense of place no ordinary postwar lobby can approximate.
Behind the theatricality is a genuinely useful building. The Penny Lane occupies a block-through site on East 24th Street between Second and Third Avenues — marketed and cross-addressed as 215 East 24th Street — and its industrial bones translate into the thing loft buyers most want: high ceilings, generous floor plates, and volume that no purpose-built residential tower of the era offers. At roughly 179 apartments across seven low-rise floors, the building runs the amenity infrastructure of a much larger property, including a rare on-site full-service parking garage with direct interior access and a landscaped rooftop deck of roughly 5,000 square feet.
For buyers, the proposition is specific: a value-priced Kips Bay loft cooperative with real amenities and low-maintenance economics, in a location that reaches Gramercy, the Flatiron District, NoMad, and Madison Square Park on foot. The building's studio-and-loft inventory and its measured maintenance charge have long made it one of the more accessible entry points into full-service, garage-equipped downtown-adjacent living.
Architecture and unit composition
The Penny Lane's structure is its history: a 1920s reinforced-concrete factory, seven stories tall, with the deep floor plates and high ceilings of industrial construction. The 1976 conversion by Conthur Development Company kept the loft character of the interiors while adding the Tudor-street lobby that defines the building's public identity. The result is a hybrid — industrial volume inside, storybook theater at the entrance.
The apartment mix skews toward studios, junior units, and one-bedroom lofts, with ceiling heights approaching ten feet in many lines and Juliet balconies on some apartments. The loft layouts give even the smaller units a sense of volume and flexibility that conventional apartments of the same square footage lack. As with any conversion of this vintage, individual apartment condition varies widely with ownership history; buyers should underwrite each unit on its own renovation state rather than a building-wide standard.
The rooftop deck — roughly 5,000 square feet, landscaped — is a genuine common amenity that takes advantage of the building's low-rise massing and open surroundings.
Building operations
The Penny Lane operates as a full-service cooperative with a 24-hour doorman and a live-in resident superintendent. Its amenity set is unusually complete for a building of its price tier: the on-site full-service parking garage, with direct access into the building, is a standout, and the landscaped roof deck, central laundry, bike room, and private storage round out the package. Low maintenance relative to the amenity load has long been a defining feature of the building's economics.
The cooperative's policy framework, as reflected in public listing and building records: cats are permitted but dogs are not; financing requires a 20% minimum down payment; and subletting is available after an initial ownership period, subject to annual board approval. Pied-à-terre, guarantor, and co-purchase policies have been described inconsistently across public sources, and the current flip-tax structure is not published in aggregated form — all of these should be confirmed directly with the managing agent and offering plan during due diligence.
Recent sales
Recent transfers at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.
| Date | Unit | Apartment | Price | PPSF | vs. Ask |
|---|---|---|---|---|---|
| May 8, 2025 | 220 | 1 BR · 1 BA | $520,000 | -3.5% | |
| Jan 24, 2025 | 114 | 2 BR · 1.5 BA · 850 sf | $685,000 | $806/sf | -2.0% |
| Dec 3, 2024 | 526 | 1 BR · 1 BA · 750 sf | $590,000 | $787/sf | -0.8% |
| Sep 17, 2024 | 120 | 1 BR · 1 BA · 1,000 sf | $650,000 | $650/sf | -23.5% |
| Apr 23, 2024 | 507 | 1 BR · 1 BA | $575,000 | -23.3% | |
| Feb 21, 2024 | 607 | 1 BR · 1 BA · 900 sf | $830,000 | $922/sf | -7.7% |
| Jan 8, 2024 | 616 | 1 BA · 675 sf | $550,000 | $815/sf | off-mkt |
| Aug 25, 2023 | 115 | 4 BR · 2 BA · 1,200 sf | $935,000 | $779/sf | -6.4% |
Market read. $/sf is measured on the latest sales with reliable square footage (2025): a median $806/sf across 1 sale. The building has traded as recently as 2026. Median listing discount 3.2% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.
The retrade record
Lines that have traded more than once in the public record — the building’s appreciation arc, apartment by apartment.
Other recent transfers
| Date | Unit | Price |
|---|---|---|
| Jun 25, 2026 | 421 | $712,000 |
| Feb 25, 2026 | 602 | $750,000 |
| Aug 12, 2025 | 30809 | $1,099,000 |
| Aug 1, 2022 | 521 | $680,000 |
| Jan 12, 2017 | 506 | $607,000 |
| Feb 18, 2014 | 602 | $645,000 |
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00905-0006) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage on co-ops is not officially recorded, figures shown are approximate.
What to know if you’re buying
You are buying loft volume at value pricing. The building's industrial bones deliver ceiling height and floor-plate generosity that no purpose-built residential tower of the era matches — and it does so at a maintenance-driven price point. Loft-minded buyers on a Kips Bay budget are the natural fit.
The amenities punch above the price tier. A 24-hour doorman, a rare on-site full-service garage with direct interior access, and a 5,000-square-foot roof deck are unusual at this pricing. They are the concrete reasons the building holds value.
The pet policy is a real constraint. Cats are permitted; dogs are not. Dog owners should treat this as a threshold issue, not a detail.
Confirm the board policy specifics. Financing runs to a 20% minimum down, and subletting is available after an initial ownership period with annual board approval. Pied-à-terre, guarantor, and co-purchase rules have been reported inconsistently in public sources — confirm the current framework with the managing agent before proceeding.
Underwrite the apartment, not the building average. A 1976 conversion means condition varies widely line to line. View the specific unit and price on its recent comparables.
What to know if you’re selling
Lead with the lobby, the loft volume, and the garage. The Tudor-street lobby is a memorable marketing hook, the loft ceilings and floor plates are the substance, and the on-site full-service garage is a rare, tangible amenity. Together they define the building's story.
Price on the line and floor. With a heterogeneous loft stock and wide condition variation, building-wide averages compress real differences. Reference the most recent closed comparable on the specific line, and account for ceiling height, balcony, and renovation state.
Position the value economics honestly. Low maintenance relative to the amenity load is a genuine selling point for value-seeking buyers — frame it directly.
Cooperative closing timelines apply. Board approval is required; pacing typically runs 60–90 days from contract through approval to closing.
Comparable buildings
If you're considering The Penny Lane, also evaluate:
- 201 East 25th Street — nearby Kips Bay full-service cooperative
- 245 East 25th Street — nearby postwar cooperative
- 305 East 24th Street — same-block-cluster East 24th Street cooperative
- 200 East 27th Street — nearby Kips Bay apartment building
- 309 Third Avenue (The Crystal House) — nearby full-service Kips Bay cooperative on the Third Avenue blockfront
- 150 East 23rd Street — nearby Gramercy-edge full-service building
The Roebling Team at The Penny Lane
The Roebling Team at Compass works the Kips Bay and Gramercy cooperative market as part of our broader Manhattan practice — from the Gramercy and Midtown East corridors to the Park-facing trophy buildings uptown. We publish this building profile because buyers and sellers at distinctive loft cooperatives deserve building-specific intelligence — the conversion history, the amenity reality, the policy framework, and comparable analysis at the apartment-line level — not generic neighborhood commentary.
If you're considering a purchase or sale at The Penny Lane, a 30-minute consultation is the right starting point.
The neighborhood
For the full corridor — architecture, schools, transit, and pricing across Gramercy — read The Roebling Team Guide to Gramercy.
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