- Year built
- 2019
- Type
- Condominium
- Units
- 5
- Floors
- 6
- Landmark status
- Not an individual landmark; in the SoHo-Cast Iron Historic District
- NYC Landmarks Preservation Commission records, updated February 2026
- Doorman
- No doorman
Every recorded sale at this building, 2004–2026
Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.
- Median $/sf, 2026 to date
- $2,382
- 2 sales
- Listing discount
- 4.9%
- Recorded sales
- 11
- On record
- 2004–2026
Own an apartment here? See what it would sell for.
A Private Pricing Opinion — what your apartment at 74 Grand Street would likely sell for today, what it costs to sell, and what you’d walk away with — reviewed personally against condition, exposures, renovation quality, and the competition actually on the market.
For most of the twentieth century the building at this address leaned about ten inches to the west, and everyone on the block knew it. In 2004, excavation and construction at the adjoining site at 72 Grand Street, combined with heavy rain, moved it roughly fourteen inches further. The City vacated the building and contractors installed emergency shoring. It stayed that way for five years.
What happened next is the reason this is an unusual condominium rather than an ordinary one. The Landmarks Preservation Commission does not permit demolition inside the SoHo–Cast Iron Historic District as a matter of course, and a five-story neo-Grec cast-iron store of 1885–86 by George DaCunha, built for Ambrose Kingsland, is precisely the kind of building the district exists to protect. The Commission's answer was a conditioned one: it approved the demolition — a status update letter in October 2009 and a Certificate of Appropriateness issued November 24, 2009, both filed by Bone/Levine Architects — on terms that required the historic cast-iron façade to come down bolt by bolt, be catalogued and stored, and be reinstalled on the site. The Department of Buildings issued its own emergency demolition declaration for the five-story building in November 2009, and a separate filing that same season covered the dismantling of the ironwork.
The replacement design took four more years. The Landmarks Commission issued a Certificate of Appropriateness for the new building on August 13, 2013, on an application by C3D Architecture, with an amendment in October 2014. The design's central move was to hold the new volume back roughly eight feet from the reinstalled façade. That solved the internal planning problem created by fitting a modern floor plate behind a nineteenth-century street wall, and it converted the gap into usable exterior space at the residential floors. The Landmarks Commission's own building database now describes the lot in exactly those terms: new construction post-designation, completed around 2019, incorporating the original cast-iron façade.
The residential program came last and separately. The new building was filed and completed as a commercial structure; a separate Alteration Type 1, filed in April 2019 under Joseph Lombardi, RA, changed the occupancy from Group B to Group R-2 and created five dwelling units. Both the new-building job and that alteration signed off on the same day, September 21, 2023, and the first residence closed that November. Churchill Real Estate Holdings, through Churchill 74 Grand LLC, sponsored the sale.
The result is a building that has to be underwritten as two things at once. The street wall is a genuine 1886 cast-iron front, with all the Landmarks jurisdiction that implies over windows, storefront, paint and any rooftop equipment. Everything behind it is 2010s construction with 2020s systems, on a 2,500-square-foot interior lot, and it carries no tax abatement of any kind.
Architecture and unit composition
The lot is 25 feet wide and 100 feet deep — a standard SoHo store-and-loft parcel — and the building fills it, six stories over a commercial base occupying the ground floor and mezzanine. The 14,549 square feet of building area splits into 11,914 square feet of residential space and 2,635 square feet of retail, and the residential portion is divided into five units rather than fewer and larger ones, a ratio in the 2,300-square-foot range that does not measure apartment interiors or establish whether mezzanine area is included; confirm each unit plan.
The mezzanines are the distinguishing interior feature and they are documented rather than inferred: a Department of Buildings filing in the 2021 permit set describes three new mezzanines inserted between existing floors, and the alteration set covers renovation of the first, second, second mezzanine, third, fourth, fourth mezzanine, fifth, sixth and sixth mezzanine floors and the roof. Ceiling height in a building of this section is not uniform, and a buyer should read the specific unit's plan rather than a building-wide figure.
The setback behind the historic façade is the other structural fact worth understanding. It is what makes the building work internally, and it is what generates whatever private outdoor space exists at the residential levels. It also means the front rooms of each residence sit behind a landmarked nineteenth-century iron front whose windows, sills and any storefront modification fall under Landmarks jurisdiction rather than the owner's discretion.
Building operations
Five residences is a very small denominator. There is no doorman, no amenity suite and no service program, and none is claimed in public records. Operating cost is therefore dominated by the physical plant and by the façade.
That façade is the thing to look at. A reinstalled cast-iron front is not a maintenance-free asset — iron requires paint cycles and corrosion management, the reassembly is comparatively recent, and exterior alterations generally need LPC approval, while some maintenance is exempt and eligible work can receive staff approval. Spread across five residential units and one commercial unit, an exterior project of any size lands hard on each owner's line. The commercial unit at the base carries a meaningful share of the common charges, which cuts the other way and is worth quantifying rather than assuming.
Before contract, ask for the current operating budget and reserve position, the building's Local Law 11 façade cycle status and any open Landmarks items, the warranty position on the building systems given the 2023 sign-off, the sponsor's remaining obligations under the offering plan, and the assessment record since the first closings.
Policy framework
Ownership form: Condominium. Transfers clear through a board right of first refusal rather than a cooperative approval vote.
Pied-à-terre, subletting, LLC, trust and foreign purchasers: Governed by the declaration and by-laws; confirm each, along with any minimum lease term or rental cap, with the managing agent.
Pets and house rules: Not documented in public records.
Zoning and the certificate of occupancy. This is the point that requires attention. The Alteration Type 1 that created the residential use was filed in April 2019 — before the December 2021 SoHo/NoHo rezoning — and carries M1-5B on its face, with the Special SoHo-NoHo Mixed Use District noted alongside. Under M1-5B, residential occupancy in SoHo was generally available only as joint living-work quarters for artists or through a special permit. The job was not signed off until September 2023, after the rezoning had replaced M1-5B with M1-5/R7X. The public record does not resolve, on its face, which framework the final certificate of occupancy reflects. Read the current certificate of occupancy for the specific unit before contract, and have counsel confirm whether any joint living-work or artist-certification condition attaches. This is the single most commonly misunderstood point in SoHo transactions, and here the filing history sits directly across the change in law.
Real estate taxes: No building-wide exemption of any kind. The historical J-51 entries on the underlying lot belong to the demolished predecessor and expired in the early 1990s. Underwrite full unabated taxes on the specific unit against the current bill, then apply the co-op/condo abatement only if the buyer will occupy the unit as a primary residence.
Monthly carrying charges in recent sales
- Common charges + taxes, per room
- $1,067 per room a monthMedian of 6 recorded sales since October 2023Source: recorded sales, refreshed October 2026
- Common charges + taxes, per square foot
- $2.53 per square foot a monthMedian of 6 recorded sales since October 2023Source: recorded sales, refreshed October 2026
- Common charges alone, per square foot
- $0.77 per square foot a monthMedian of 3 listings since October 2023 that give the annual taxSource: listing records, refreshed October 2026
- Real estate taxes alone, per square foot
- $2.26 per square foot a monthMedian of 3 listings since October 2023 that give the annual taxSource: listing records, refreshed October 2026
Common charges plus real estate taxes, combined into one monthly figure the way New York condominium listings show them. Add a mortgage payment for the monthly outlay. The split into common charges and taxes comes from the listings that also give the annual tax, a different sample, so the two lines need not add up exactly to the combined median; a tax abatement can hold taxes below the full amount until it expires. A summary of recorded sales and listings, not a current bill; charges change.
Building staffing and amenities
- Doorman
- No doormanSource: The Roebling Team's building profile
- Elevator
- YesSource: NYC Department of Buildings elevator records
Staffing and amenities as our building profile and recent listing records describe them. A feature not listed is not confirmed absent. Outdoor space, parking and some facilities can belong to particular apartments or to a separate owner; confirm access for the specific apartment.
Local Law 97
This building is below the 25,000 sq ft threshold at which LL97 limits apply to a building on its own. It is still covered if it shares a tax lot or condominium board with buildings totaling over 50,000 sq ft; confirm on DOB’s covered-buildings list.
See full Local Law 97 analysis →Recent sales
The sponsor conveyed the five residences to five separately named record buyers between November 2023 and April 2026, in five individually recorded deeds at five different prices, alongside a separate conveyance of the commercial unit in August 2024. The reviewed deeds show separate conveyances and the unit lots are not classified as condominium rentals. Those facts describe record title and the initial sellout; they do not independently establish beneficial ownership, buyer relationships, actual occupancy or current sponsor control.
The pricing logic here is not ordinary loft pricing and it is not ordinary new-development pricing. Comparables have to account for three things simultaneously: new construction and new systems throughout, a landmarked cast-iron street wall with the constraints and the cachet that carries, and a five-unit building with no staff and no amenities. That combination is scarce enough in SoHo that per-foot averages drawn from either the conversion stock or the serviced new-development stock will mislead in opposite directions. Unit-level transaction history is maintained in The Roebling Research Library and shared with clients during diligence.
Recent closings at this building, from The Roebling Research Library. Prices are the transfer amounts recorded with the NYC Department of Finance; apartment-level detail is checked against the building’s own file in The Roebling Research Library before publishing.
| Date | Unit | Apartment | Price | PPSF | vs. Ask |
|---|---|---|---|---|---|
| Mar 31, 2026 | PH | 2 BR · 2 BA · 2,588 sf | $6,100,000 | $2,357/sf | -5.4% |
| Mar 30, 2026 | 6 | 2,588 sf | $6,226,575 | $2,406/sf | — |
| Oct 28, 2025 | 4 | 3 BR · 4 BA · 2,696 sf | $5,046,823 | $1,872/sf | +1.0% |
| Apr 14, 2025 | LOFT2 | 3 BR · 4 BA · 2,696 sf | $5,500,000 | $2,040/sf | -4.3% |
| Nov 30, 2023 | 3 | 2 BR · 3 BA · 1,967 sf | $4,009,000 | $2,038/sf | +0.3% |
| Oct 20, 2023 | 5 | 2 BR · 2.5 BA · 1,967 sf | $4,300,000 | $2,186/sf | -9.5% |
| Oct 20, 2023 | LOFT5 | 2 BR · 2 BA · 1,967 sf | $4,300,000 | $2,186/sf | -9.5% |
Market read. Most recent trades (2026 to date) cleared a median $2,382/sf (recorded) across 2 sales. Median listing discount 4.9% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00475-7514; each condominium apartment is its own tax lot). Apartment-level facts (line, condition, asking-price context) curated and cross-verified in The Roebling Research Library. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.
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At the recent median sale of $5.8M (4 sales in the past 24 months, since October 22, 2024), a buyer putting 25% down would pay about $276,768 to close, or 4.8% of the price.
- Mansion tax: $130,500
- Mortgage recording tax: $83,738
- Title insurance: $26,100
- Attorneys, lender, building fees, reserves and filings: $36,430
Assumes a resale (the seller pays transfer taxes), a $4,500 attorney fee and a mortgage on the rest.
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What to know if you’re buying
This is new construction wearing an 1886 face. The systems, structure and envelope behind the street wall are contemporary. The street wall itself is a catalogued and reinstalled cast-iron façade under full Landmarks jurisdiction. Underwrite both.
Do not trust PLUTO's year built. The 2019 figure reflects the exterior. The certificate of occupancy for the residential use dates to September 21, 2023, and the first closing followed in November 2023.
Read the certificate of occupancy on zoning. The conversion filing carries M1-5B; the sign-off came after the 2021 rezoning to M1-5/R7X. Have counsel confirm whether a joint living-work classification attaches to your unit.
Underwrite full taxes. There is no 421-a, no 485-x and no live J-51. The historical J-51 on the lot belongs to a building that no longer exists.
Five units means capital concentration. A façade cycle, an elevator modernization or a roof replacement divides across a very small denominator. Ask for the reserve position and the assessment history explicitly.
Ask about the outdoor space. The eight-foot setback behind the historic façade generated exterior area at the residential floors. Which unit holds what, and on what terms, should be read off the declaration rather than assumed.
What to know if you’re selling
Lead with the provenance and the paperwork together. The salvage-and-reinstatement story is unusual, verifiable in the Landmarks record, and genuinely distinguishing. Pair it with a clean certificate of occupancy and the story converts to price instead of raising questions.
Get ahead of the zoning question. Buyers' counsel will notice that the conversion was filed under M1-5B. Having the current certificate of occupancy and a clear answer assembled before offers prevents a mid-diligence stall.
Be transparent on taxes. There is no abatement here, and sophisticated buyers will run their own carrying-cost analysis. Disclosure produces better outcomes than ambiguity.
Choose comparables carefully. The building is neither a 1990s loft conversion nor a serviced new-development tower. Line-specific and condition-adjusted analysis against boutique SoHo condominiums beats any per-foot average.
Comparable buildings
If you're considering 74 Grand Street, also evaluate:
- 42 Wooster Street — the fourteen-residence Wooster Street Condominium on the same tax block; a separate condominium, larger plates, 1990s conversion
- 43 Wooster Street — ten-residence loft condominium on the same block; a separate condominium at similar unit scale
- 47 Greene Street — loft condominium on the same block; a separate condominium, smaller and differently configured
- 33 Greene Street — cooperative loft conversion on the same block; the co-op comparison point
- 477 Broome Street — twenty-residence loft condominium on the same block; the larger-denominator alternative
- 161 Grand Street — boutique condominium a few blocks east on the same street
- 173 Grand Street — small SoHo condominium on Grand Street; comparable denominator
- 70 Greene Street — cast-iron Greene Street loft conversion; the classic iron-front comparison
- 93 Greene Street — boutique SoHo cast-iron conversion at similar unit count
- 30 Crosby Street — contemporary SoHo condominium; the newer-construction alternative nearby
How to read the facts on this page. Items attributed to an offering plan describe the building as it was offered at that filing — unit mix, square footage, the amenity program as planned. They are not a statement about how the building operates today. Tax and compliance figures are sourced separately to current City records and carry their own dates. House rules, staffing and fee policy can change by board resolution without any public filing: treat every policy line here as a starting point for diligence and confirm it with the managing agent. Where this page compares one building or neighborhood to another, that is our analysis of the recorded record — it names the measure, the period and the sample it rests on, and it is an observation about medians rather than a prediction about any particular apartment.
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646.939.7375 · c.cohen@compass.com