Condominium · 1912
The Terra Cotta
780 West End Avenue, New York, NY 10025

The Terra Cotta (780 West End Avenue)

780 West End Avenue, New York, NY 10025

At a glance
Year built
1912
Type
Condominium
Units
61
Floors
13
Landmark
Designated
Pets
Cats and dogs permitted
The Data Room

Every recorded sale at this building, 2003–2026

Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.

Median $/sf
$1,029
Listing discount
4.5%
Recorded sales
55
On record
2003–2026

The Terra Cotta is one of Manhattan's few significant Art Nouveau apartment buildings — a 1912 design by the brothers George and Edward Blum at the southeast corner of West End Avenue and West 98th Street. Where most prewar West End Avenue buildings speak in classical or Renaissance Revival terms, the Blums clad this one in white Roman brick over a granite base and covered it in elaborate foliate and geometric terracotta ornament, crowned by a round-arched terracotta entrance. It is among the Blums' earliest major commissions and one of the most distinctive façades on the avenue — the source of its marketing name.

For buyers, the defining feature is the pairing of that rare prewar architecture with condominium tenure. West End Avenue is heavily cooperative, so The Terra Cotta — a 1912 building converted to condominium in 1988 — is a comparatively unusual for-sale option on the avenue: no board interview, financing flexibility, and openness to pied-à-terre, investment, and foreign purchase, in a landmarked building a block from Riverside Park and a block from Broadway.

The apartment stock runs from one- through three-bedroom homes, several combined into larger layouts, with roughly ten-foot ceilings and prewar detail — moldings, hardwood floors, decorative fireplaces, and French doors — throughout.

Architecture and unit composition

The residences run from one- through three-bedroom layouts, with some combined into larger four-bedroom homes. Prewar proportions carry throughout — approximately ten-foot ceilings, moldings, hardwood floors, decorative fireplaces, and French doors — with renovation condition varying apartment-to-apartment.

The Blums' Art Nouveau terracotta exterior is preserved under the historic-district designation. The building sits one block east of Riverside Park and one block west of Broadway, at a quiet West End Avenue corner.

Building operations

The Terra Cotta operates as a prewar condominium with a doorman, a live-in superintendent, a fitness room, a landscaped garden, a central laundry, private storage, and a bicycle room. Amenities are prewar-appropriate rather than expansive; there is no on-site garage.

Common charges and property taxes are typical for a prewar condominium of this scale; buyers should model the full monthly carry at the apartment level.

Recent sales

As a condominium, The Terra Cotta is priced per square foot. Recent resale activity has cleared in the range typical for a prewar West End Avenue condominium of this vintage, with larger and combined units transacting well into the millions and smaller homes pricing to their size and floor. Pricing varies with floor, exposure, and renovation condition, and the building's rare architecture and condominium tenure support pricing at the upper end of its immediate peer set. Apartment-level comparable analysis is the correct basis for pricing any specific unit.

Recent closings at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.

DateUnitApartmentPricePPSFvs. Ask
Apr 20, 20264F
1 BR · 1 BA · 1,000 sf
$985,000$985/sfoff-mkt
Dec 11, 2025MEZZ1
3 BR · 3.5 BA · 2,400 sf
$2,575,000$1,073/sf-4.6%
Dec 9, 20251A
2,062 sf
$2,575,000$1,249/sfoff-mkt
Jun 28, 202412D
3 BR · 2 BA · 1,100 sf
$1,675,000$1,523/sf-4.2%
Mar 14, 2024M1
4 BR · 2,400 sf
$2,749,000$1,145/sfoff-mkt
Mar 12, 20241A
2,062 sf
$2,712,319$1,315/sfoff-mkt
Jul 31, 20233D
3 BR · 2 BA
$1,465,000-5.5%
Jun 30, 20231D
2 BR · 1,241 sf
$1,279,066$1,031/sf-1.2%

Market read. Most recent trades (2026) cleared a median $1,029/sf across 1 sale. Median listing discount 4.5% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.

The retrade record

Lines that have traded more than once in the public record — the building’s appreciation arc, apartment by apartment.

12C · 1,400 sf+100%
$949,000 ($722/sf) 2003$1,377,500 ($1,048/sf) 2005$1,900,000 ($1,357/sf) 2021
5D · 1,067 sf+65%
$825,000 ($773/sf) 2010$1,350,000 ($1,265/sf) 2017$1,365,000 ($1,279/sf) 2022
2A+51%
$2,118,000 ($1,077/sf) 2004$3,220,000 ($1,638/sf) 2013$3,200,000 2020
7C · 1,319 sf+32%
$1,369,000 ($1,038/sf) 2012$1,812,500 ($1,374/sf) 2015
12D · 1,100 sf+29%
$1,295,000 ($1,214/sf) 2012$1,575,000 ($1,432/sf) 2019$1,675,000 ($1,523/sf) 2024

Other recent transfers

DateUnitPrice
Jun 30, 20153D$1,450,000
View all 55 recorded sales, sortable

Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.

Sales sourced from NYC Department of Finance recorded transfers (BBL 1-01869-7502) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.

What to know if you’re buying

Condominium tenure on West End Avenue is rare. On an avenue dominated by co-ops, The Terra Cotta offers no board interview, financing flexibility, and pied-à-terre and investment openness in a landmarked prewar building.

The architecture is the draw. The Blum brothers' Art Nouveau terracotta façade is among the most distinctive on West End Avenue and a genuine rarity in Manhattan.

The economics are accessible. A 10% minimum down is favorable relative to peer prewar co-ops; confirm the current terms for your specific line.

It is a landmarked building. Exterior alterations are regulated by the historic-district designation; renovation respects the prewar envelope.

Run the cliff thresholds. Larger units transact above the $2M and $3M mansion-tax cliffs — run any number through the Mansion Tax Calculator.

What to know if you’re selling

Lead with tenure and the terracotta. Condominium mechanics and the rare Blum brothers Art Nouveau façade are the core story.

Price at the apartment level. Building averages blend a range of sizes and exposures; recent comparables on the specific line should anchor positioning.

Closing timelines are condo-fast. 30–45 days from contract to closing.

Comparable buildings

If you're considering The Terra Cotta, also evaluate:

The Roebling Team at The Terra Cotta

The Roebling Team at Compass works the Upper West Side and its West End Avenue and Riverside Drive corridors as part of our broader Park-facing Manhattan practice. We publish this building profile because Terra Cotta buyers and sellers deserve building-specific intelligence — architecture, tenure advantage, operational reality, and apartment-level pricing — not generic neighborhood commentary.

If you're considering a purchase or sale at The Terra Cotta, a 30-minute consultation is the right starting point.

The neighborhood

For the full corridor — architecture, schools, transit, and pricing across Upper West Side — read The Roebling Team Guide to Upper West Side.

Considering a move at The Terra Cotta?

Get the full picture on this building.

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Corey Cohen, Principal · The Roebling Team at Compass
646.939.7375 · c.cohen@compass.com