- Year built
- 2016
- Type
- Condominium
- Units
- 16
- Floors
- 12
- Landmark
- No
- Pets
- Pets permitted under the condominium rules
- Subletting
- Permitted under the condominium declaration
- Pied-à-terre
- Allowed
Every recorded sale at this building, 2018–2026
Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.
- Median $/sf
- $2,967
- Listing discount
- 3.4%
- Recorded sales
- 23
- On record
- 2018–2026
688 Broadway — marketed as 1 Great Jones Alley — is a design-led boutique condominium in the NoHo Historic District, delivered as recent ground-up construction by BKSK Architects. Its distinguishing move is contextual: a contemporary terra-cotta facade with vertical fins that answers the district's cast-iron and masonry vocabulary, and a residential entrance reached through a restored cobblestone alley — a rare, discreet arrival sequence in Manhattan. The result is a building that reads as new construction but is unmistakably rooted in NoHo's landmarked fabric.
What buyers respond to here is the combination of architecture, scale, and amenity. With only 16 residences across twelve floors, the building is genuinely boutique, yet it carries an amenity package that punches well above its size — most notably a two-floor Equinox fitness center and spa with a private residential entrance, plus a landscaped roof terrace with outdoor kitchens and a 24-hour attended lobby. That pairing of a design pedigree with a private Equinox and a hidden-alley entrance is the building's identity.
This is a building for buyers who want new-construction quality and services inside one of downtown's most protected and desirable historic districts.
Architecture and unit composition
BKSK's design is a study in contextual contemporary architecture: a terra-cotta facade organized by vertical fins that echo the rhythm and materiality of the surrounding NoHo landmarks, rather than importing a generic glass envelope. The cobblestone-alley entrance off Great Jones Alley gives the building a private, sequenced arrival that distinguishes it from the avenue-facing towers nearby.
Inside, the 16 residences are configured as spacious, well-finished condominium homes with the light and proportion of new construction, laid out to take advantage of the building's twelve-story height and downtown exposures. This is a low-density building where the quality of each residence, the amenity floor, and the architecture drive value rather than unit count.
Building operations
688 Broadway operates as a full-service boutique condominium: a 24-hour attended lobby, a two-floor Equinox fitness center and spa accessed by a private residential entrance, a landscaped roof terrace with outdoor kitchens and dining, a furnished sun lounge, and a lawn promenade. That is an unusually deep amenity set for a 16-residence building, and it is central to the value proposition. Common charges reflect the staffing and the amenity floor; buyers should model the full monthly carry and review reserves and any capital history during due diligence, as is prudent for an amenity-rich new-construction condominium now several years into occupancy.
Recent sales
As a condominium, 688 Broadway prices on a price-per-square-foot basis, with floor, exposure, outdoor space, and the amenity offering supporting the building's premiums. Turnover is light for a boutique building of this age and size; both resale and owner-rental activity occur, but it is an ownership condominium, not a rental building. Apartment-level context — floor, exposure, layout, outdoor space, and condition — drives pricing more than any building average, and the BKSK design and the private Equinox support pricing for residences that present well.
Recent closings at this building, curated by The Roebling Team research desk. Apartment-level facts are independently verified before publishing; sale prices reflect the recorded transfer amount at the NYC Department of Finance.
| Date | Unit | Apartment | Price | PPSF | vs. Ask |
|---|---|---|---|---|---|
| Jan 29, 2026 | 8 | 4 BR · 4.5 BA · 3,303 sf | $9,800,000 | $2,967/sf | -2.0% |
| May 1, 2025 | 3A | 2 BR · 2 BA · 1,778 sf | $4,950,000 | $2,784/sf | off-mkt |
| Apr 15, 2025 | PH | 4 BR · 5,596 sf | $24,000,000 | $4,289/sf | off-mkt |
| Mar 14, 2023 | 3A | 2 BR · 2 BA · 1,778 sf | $4,625,000 | $2,601/sf | -5.5% |
| Dec 30, 2021 | 6A | 2 BR · 2 BA · 1,778 sf | $4,750,000 | $2,672/sf | -0.9% |
| Jun 24, 2021 | 4B | 3 BR · 2.5 BA · 1,874 sf | $4,695,000 | $2,505/sf | +2.2% |
| May 7, 2021 | 2A | 2 BR · 2 BA · 1,778 sf | $3,900,000 | $2,193/sf | -2.4% |
| Feb 16, 2021 | 3B | 3 BR · 2.5 BA · 1,874 sf | $4,250,000 | $2,268/sf | -2.3% |
Market read. Most recent trades (2026) cleared a median $2,967/sf across 1 sale. Median listing discount 3.4% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.
The retrade record
Lines that have traded more than once in the public record — the building’s appreciation arc, apartment by apartment.
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00531-7505) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans.
What to know if you’re buying
The amenity floor and the alley entrance are differentiators. A private two-floor Equinox and a cobblestone-alley arrival are unusual for a 16-unit building; they are central to the value.
The architecture is contextual by design. BKSK's terra-cotta-and-fin facade is the building's identity within the NoHo Historic District.
This is a full-service boutique condominium. Attended lobby, gym, and roof terrace for 16 residences — a deep package for the size, with common charges to match.
Condo flexibility is real. Pied-à-terre, subletting, foreign buyers, and LLC/trust ownership are permitted under the declaration; closings run on condo timelines.
Mansion tax thresholds apply. At this building's pricing, the $1M, $2M, and higher cliffs can be in play. Run pricing through the Mansion Tax Calculator.
Variable board financial policy — confirm at offer stage. Financing percentages and any sublet terms specific to your situation should be confirmed in writing before you commit.
What to know if you’re selling
Lead with the design and the amenities. The BKSK attribution, the private Equinox, and the cobblestone-alley entrance are the differentiators; marketing should foreground them.
Pricing requires apartment-level comps. With 16 residences, floor, exposure, outdoor space, and condition all move the number.
Present the architecture. In a design-led building, photography and staging that read the terra-cotta facade and the finish level support price.
Comparable buildings
If you're considering 688 Broadway, also evaluate these NoHo and downtown condominiums:
- 40 Bond Street — nearby NoHo architectural condominium
- 25 Bond Street — nearby NoHo boutique loft condominium
- 48 Bond Street — nearby NoHo boutique condominium
- 250 Bowery — nearby downtown boutique condominium
- 682 Broadway — adjacent NoHo loft cooperative
The Roebling Team at 688 Broadway (1 Great Jones Alley)
The Roebling Team at Compass works the full NoHo, Greenwich Village, and downtown market, including its design-led boutique condominiums. We publish this profile because buyers and sellers of architecturally specific buildings deserve building-level intelligence — architecture, amenity reality, and apartment-level pricing context — rather than generic market commentary.
If you're considering a purchase or sale at 688 Broadway, a 30-minute consultation is the right starting point. We'll bring the full context this page provides plus the transactional specifics your situation requires.
The neighborhood
For the full corridor — architecture, schools, transit, and pricing across Greenwich Village — read The Roebling Team Guide to Greenwich Village.
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