10 Madison Square WestRecorded sales & closing prices
1107 Broadway, New York, NY 10010
178 recorded closings, 2010–2026. Sortable and searchable below.
- Recorded closings
- 178
- Date range
- 2010–2026
- Median $/sf
- $2,475
- Listing discount
- 7.9%
- Price range
- $1.37M – $36.6M
Change in the building’s median $/sf over each window, adjusted to a constant-quality (average-floor) unit so it reflects price — not which floors happened to sell. (2022 marks the rate-shock inflection.) Like-for-like repeat-sale figures to follow.
The complete recorded-sale history for 10 Madison Square West, compiled from NYC Department of Finance transfer records and verified listing data, then enriched apartment-by-apartment by The Roebling Team research desk. Across sales with a public asking price, the building carries a median listing discount of 7.9% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy here.
Price per square foot over time
172 sales with a known square footage, by closing date.
The vertical premium
The climb in price per square foot as you rise through the building — light and views included, time-adjusted to today’s market.
Premium by line
What each line’s exposure is worth — its light, outlook, and orientation — measured against the building’s average sale.
Recent closings
The building’s 10 most recent market sales.
| Date | Unit | Apartment | Price | $/sf | vs. Ask |
|---|---|---|---|---|---|
| Feb 6, 2026 | 14F | 4 BR · 4.5 BA · 2,818 sf | $7,200,000 | $2,555 | — |
| Aug 13, 2025 | 9A | 3 BR · 3.5 BA · 2,205 sf | $4,200,000 | $1,905 | -3.4% |
| Aug 8, 2025 | 10A | 3 BR · 3.5 BA · 2,205 sf | $4,200,000 | $1,905 | -10.6% |
| Jul 10, 2025 | 17B | 1 BR · 1.5 BA · 1,026 sf | $2,650,000 | $2,583 | -10.2% |
| May 29, 2025 | 20A | 2 BR · 2.5 BA · 1,927 sf | $5,750,000 | $2,984 | — |
| Apr 30, 2025 | 7A | 1 BR · 1 BA · 890 sf | $1,825,000 | $2,051 | -2.7% |
| Apr 30, 2025 | 7H | 1 BR · 1 BA · 893 sf | $1,900,000 | $2,128 | -2.6% |
| Oct 4, 2024 | 6B | 3 BR · 2.5 BA · 2,021 sf | $4,080,000 | $2,019 | -9.3% |
| Jul 11, 2024 | 11D | 4 BR · 4.5 BA · 3,309 sf | $12,500,000 | $3,778 | — |
| Jul 1, 2024 | 4D | 2 BR · 2.5 BA · 1,690 sf | $3,595,000 | $2,127 | -17.4% |
The retrade record
Lines that have changed hands more than once in the public record — the building’s appreciation arc, apartment by apartment. Showing the 24 strongest of 47 repeat-trade lines; sort the table below by Unit to see every line’s full history.
Every recorded sale
Sort any column; filter by unit or keyword. Prices are the recorded transfer amount at the NYC Department of Finance.
| Apartment | ||||||
|---|---|---|---|---|---|---|
| Feb 6, 2026 | 14F | 4 BR · 4.5 BA | 2,818 | $7,200,000 | $2,555 | — |
| Aug 13, 2025 | 9A | 3 BR · 3.5 BA | 2,205 | $4,200,000 | $1,905 | -3.4% |
| Aug 8, 2025 | 10A | 3 BR · 3.5 BA | 2,205 | $4,200,000 | $1,905 | -10.6% |
| Jul 10, 2025 | 17B | 1 BR · 1.5 BA | 1,026 | $2,650,000 | $2,583 | -10.2% |
| May 29, 2025 | 20A | 2 BR · 2.5 BA | 1,927 | $5,750,000 | $2,984 | — |
| Apr 30, 2025 | 7A | 1 BR · 1 BA | 890 | $1,825,000 | $2,051 | -2.7% |
| Apr 30, 2025 | 7H | 1 BR · 1 BA | 893 | $1,900,000 | $2,128 | -2.6% |
| Oct 4, 2024 | 6B | 3 BR · 2.5 BA | 2,021 | $4,080,000 | $2,019 | -9.3% |
| Jul 11, 2024 | 11D | 4 BR · 4.5 BA | 3,309 | $12,500,000 | $3,778 | — |
| Jul 1, 2024 | 4D | 2 BR · 2.5 BA | 1,690 | $3,595,000 | $2,127 | -17.4% |
| May 7, 2024 | 11G | 1 BR · 1.5 BA | 1,048 | $2,200,000 | $2,099 | -3.7% |
| Mar 15, 2024 | 8E | 3 BR · 3.5 BA | 2,871 | $9,675,000 | $3,370 | -7.9% |
| Sep 13, 2023 | 16C | 2 BR · 2.5 BA | 1,779 | $4,050,000 | $2,277 | -2.4% |
| Sep 7, 2023 | 5A | 1 BR · 1 BA | 890 | $1,725,000 | $1,938 | — |
| Aug 16, 2023 | 8H | 1 BR · 1 BA | 896 | $1,840,000 | $2,054 | -2.9% |
| Aug 14, 2023 | 3H | 1 BR · 1 BA | 896 | $1,795,000 | $2,003 | -5.5% |
| Aug 9, 2023 | 4G | 3 BR · 3.5 BA | 2,354 | $6,100,000 | $2,591 | -0.8% |
| Aug 2, 2023 | 5D | 2 BR · 2.5 BA | 1,690 | $3,350,000 | $1,982 | -4.1% |
| May 4, 2023 | 5A | 1 BR · 1 BA | 890 | $1,800,000 | $2,022 | — |
| Apr 13, 2023 | 3D | 2 BR · 2.5 BA | 1,690 | $3,361,000 | $1,989 | -17.0% |
| Mar 31, 2023 | 7D | 2 BR · 2.5 BA | 1,690 | $3,650,000 | $2,160 | -2.7% |
| Mar 24, 2023 | 14A | 3 BR · 3.5 BA | 2,205 | $5,125,000 | $2,324 | -13.1% |
| Jan 26, 2023 | 4G | 3 BR · 3.5 BA | 2,354 | $5,950,000 | $2,528 | — |
| Jul 13, 2022 | 6A | 890 | $1,925,000 | $2,163 | — | |
| Jun 24, 2022 | 19C | 3 BR · 3.5 BA | 2,527 | $10,400,000 | $4,116 | -5.5% |
| May 16, 2022 | 11E | 3 BR · 3.5 BA | 2,347 | $8,385,000 | $3,573 | -1.4% |
| Mar 23, 2022 | 17E | 3 BR · 3.5 BA | 2,347 | $8,850,000 | $3,771 | — |
| Dec 29, 2021 | 15F | 4 BR · 4.5 BA | 2,818 | $7,300,000 | $2,590 | -6.4% |
| Dec 8, 2021 | 7E | 3 BR · 3.5 BA | 2,871 | $8,500,000 | $2,961 | -8.1% |
| Jul 30, 2021 | 9F | 4 BR · 4.5 BA | 2,816 | $5,800,000 | $2,060 | — |
| Jul 20, 2021 | 15C | 2 BR · 2.5 BA | — | $4,215,000 | — | -12.1% |
| Jul 19, 2021 | 8G | 3 BR · 3.5 BA | 2,354 | $5,350,000 | $2,273 | -2.6% |
| Jun 24, 2021 | 19B | 3,238 | $12,750,000 | $3,938 | — | |
| Jun 4, 2021 | 3F | 3 BR · 3.5 BA | 2,391 | $6,425,000 | $2,687 | -7.9% |
| May 20, 2021 | 15A | 3 BR · 3.5 BA | 2,205 | $5,225,000 | $2,370 | -9.8% |
| Apr 20, 2021 | 15B | 1 BR · 1.5 BA | 1,026 | $2,100,000 | $2,047 | -10.6% |
| Apr 8, 2021 | 18C | 3 BR · 3.5 BA | 2,527 | $10,900,000 | $4,313 | -16.1% |
| Aug 6, 2020 | 7F | non-market transfer (excluded from $/sf & trends) | 4,745 | $3,150,000 | — | — |
| Jul 7, 2020 | 9F | 4 BR · 4.5 BA | 2,818 | $5,220,000 | $1,852 | -25.4% |
| Jun 11, 2020 | 2F | 3 BR · 3 BA | 2,391 | $5,800,000 | $2,426 | -3.3% |
| Jan 3, 2020 | 4C | 2 BR · 2.5 BA | 1,433 | $2,900,000 | $2,024 | -16.8% |
| Nov 19, 2019 | 11G | 1 BR · 1.5 BA | 1,048 | $1,835,000 | $1,751 | -8.0% |
| Sep 17, 2019 | 7D | 2 BR · 2.5 BA | 1,690 | $4,050,000 | $2,396 | -8.5% |
| Sep 16, 2019 | 8F | 3 BR · 3.5 BA | 2,391 | $7,650,000 | $3,199 | — |
| Feb 13, 2019 | 17C | 2 BR · 2.5 BA | 1,779 | $4,850,000 | $2,726 | -8.9% |
| Oct 25, 2018 | 5C | 2 BR · 2.5 BA | 1,433 | $3,450,000 | $2,408 | -21.1% |
| Jun 8, 2018 | 14E | 3 BR | 2,347 | $7,723,750 | $3,291 | -26.4% |
| Apr 30, 2018 | 2D | 2 BR | 1,690 | $4,250,000 | $2,515 | -11.4% |
| Feb 23, 2018 | 5E | 3 BR | 2,871 | $10,100,000 | $3,518 | -3.8% |
| Feb 15, 2018 | 4G | 3 BR · 3.5 BA | 2,354 | $5,950,000 | $2,528 | — |
| Dec 18, 2017 | 4F | 3 BR | 2,391 | $6,950,000 | $2,907 | -9.7% |
| Nov 16, 2017 | 2A | 1,590 | $2,698,363 | $1,697 | — | |
| Oct 2, 2017 | 2D | 2 BRnon-market transfer (excluded from $/sf & trends) | 1,690 | $1,545,337 | — | — |
| Aug 8, 2017 | 20A | 2 BR | 1,927 | $5,250,000 | $2,724 | -10.3% |
| Aug 3, 2017 | 17G | 1,048 | $2,138,325 | $2,040 | — | |
| Jul 18, 2017 | 2E | 2,871 | $7,062,073 | $2,460 | — | |
| Jun 28, 2017 | 17E | 3 BR | 2,347 | $8,326,975 | $3,548 | -12.3% |
| Jun 15, 2017 | 2G | 3 BR | 2,365 | $5,600,375 | $2,368 | — |
| Jun 13, 2017 | 2C | 2 BR | 1,433 | $3,563,875 | $2,487 | +1.8% |
| Jun 13, 2017 | 11F | 4 BR · 4.5 BA | 2,818 | $6,100,000 | $2,165 | — |
| May 30, 2017 | 2F | 3 BR · 3.5 BA | 2,391 | $7,382,313 | $3,088 | — |
| May 24, 2017 | 4H | 1 BR · 1 BA | 893 | $1,832,850 | $2,052 | — |
| May 18, 2017 | 17A | 2,205 | $5,294,900 | $2,401 | — | |
| May 15, 2017 | 3A | 890 | $1,374,638 | $1,545 | — | |
| May 4, 2017 | 15E | 3 BR | 2,347 | $7,935,000 | $3,381 | -0.8% |
| Apr 25, 2017 | 20B | 3,238 | $12,728,125 | $3,931 | — | |
| Apr 20, 2017 | 9A | 3 BR | 2,205 | $4,450,000 | $2,018 | -25.3% |
| Apr 20, 2017 | 19B | 3,238 | $11,007,283 | $3,399 | — | |
| Apr 14, 2017 | 19C | 3 BR · 3.5 BA | 2,527 | $11,709,875 | $4,634 | — |
| Apr 6, 2017 | 20C | 3 BR | 2,527 | $12,168,088 | $4,815 | — |
| Apr 5, 2017 | 21A | 2 BR | 1,927 | $7,636,875 | $3,963 | — |
| Mar 10, 2017 | 21B | 4 BR | 3,238 | $15,782,875 | $4,874 | — |
| Mar 3, 2017 | 2D | 2 BR | 1,690 | $3,003,838 | $1,777 | — |
| Mar 1, 2017 | 12G | 1 BR · 1.5 BA | 1,048 | $2,250,000 | $2,147 | — |
| Feb 23, 2017 | 21C | 2,527 | $10,691,625 | $4,231 | — | |
| Feb 22, 2017 | 3H | 1 BR · 1 BA | 893 | $1,680,113 | $1,881 | — |
| Feb 9, 2017 | 3G | 2,354 | $4,582,125 | $1,947 | — | |
| Feb 1, 2017 | 2B | 3 BR · 3.5 BA | 2,021 | $4,888,513 | $2,419 | — |
| Jan 19, 2017 | 18A | 5 BR | 6,769 | $28,000,000 | $4,137 | — |
| Jan 6, 2017 | 3F | 3 BR · 3.5 BA | 2,391 | $7,127,750 | $2,981 | — |
| Jan 3, 2017 | 3B | 3 BR · 3.5 BA | 2,021 | $4,938,513 | $2,444 | — |
| Dec 22, 2016 | 17C | 2 BR · 2.5 BA | 1,779 | $4,454,844 | $2,504 | — |
| Dec 21, 2016 | 16G | 1,048 | $1,883,763 | $1,797 | — | |
| Dec 21, 2016 | 9B | 1,026 | $1,405,185 | $1,370 | — | |
| Dec 20, 2016 | 3E | 2,871 | $8,095,088 | $2,820 | — | |
| Dec 13, 2016 | 3C | 1,433 | $2,749,275 | $1,919 | — | |
| Dec 9, 2016 | 14B | 1 BR · 1.5 BA | 1,026 | $2,241,600 | $2,185 | -2.5% |
| Dec 1, 2016 | 17F | 2,818 | $7,280,488 | $2,584 | — | |
| Nov 30, 2016 | 3D | 2 BR · 2.5 BA | 1,690 | $4,327,563 | $2,561 | — |
| Nov 28, 2016 | 15G | 1,048 | $1,858,306 | $1,773 | — | |
| Nov 18, 2016 | 4A | 890 | $1,389,911 | $1,562 | — | |
| Nov 4, 2016 | 16A | 2,205 | $6,720,450 | $3,048 | — | |
| Oct 14, 2016 | 4G | 3 BR | 2,354 | $5,702,200 | $2,422 | — |
| Sep 27, 2016 | 4D | 2 BR · 2.5 BA | 1,690 | $3,563,875 | $2,109 | — |
| Sep 26, 2016 | 4F | 3 BR | 2,391 | $7,521,875 | $3,146 | — |
| Sep 21, 2016 | 8A | 890 | $1,957,475 | $2,199 | — | |
| Sep 21, 2016 | PH | 6,702 | $36,573,875 | $5,457 | — | |
| Sep 20, 2016 | 17B | 1 BR · 1.5 BAnon-market transfer (excluded from $/sf & trends) | 1,026 | $1,603,235 | — | — |
| Sep 16, 2016 | PHFL22 | 5 BR | 6,515 | $32,500,000 | $4,988 | -7.1% |
| Sep 16, 2016 | PH2 | 6,515 | $33,093,125 | $5,080 | — | |
| Sep 13, 2016 | 9G | 1,048 | $1,731,025 | $1,652 | — | |
| Sep 12, 2016 | 4C | 2 BR · 2.5 BA | 1,433 | $3,714,067 | $2,592 | — |
| Sep 8, 2016 | 17D | 4 BR | 3,309 | $13,980,938 | $4,225 | — |
| Sep 8, 2016 | 14G | 1,048 | $2,189,238 | $2,089 | — | |
| Sep 7, 2016 | 14B | 1 BR · 1.5 BA | 1,026 | $1,832,850 | $1,786 | — |
| Aug 29, 2016 | 4E | 2,871 | $9,418,813 | $3,281 | — | |
| Aug 25, 2016 | 10G | 1,048 | $2,036,500 | $1,943 | — | |
| Aug 10, 2016 | 8H | 1 BR · 1 BA | 893 | $1,632,946 | $1,829 | — |
| Jul 29, 2016 | 7C | 2 BR · 2.5 BA | 1,433 | $4,000,000 | $2,791 | -8.8% |
| Jul 29, 2016 | 16E | 3 BR | 2,347 | $9,571,550 | $4,078 | — |
| Jul 28, 2016 | 16D | 4 BR | 3,309 | $13,237,250 | $4,000 | — |
| Jul 28, 2016 | 16F | 2,818 | $7,229,575 | $2,565 | — | |
| Jul 22, 2016 | 6H | 893 | $1,509,316 | $1,690 | — | |
| Jul 8, 2016 | 14F | 4 BR · 4.5 BA | 2,818 | $7,229,575 | $2,565 | +1.8% |
| Jul 7, 2016 | 15F | 4 BR | 2,818 | $7,163,389 | $2,542 | — |
| Jun 29, 2016 | 11G | 1 BR | 1,048 | $2,138,325 | $2,040 | — |
| Jun 28, 2016 | 7H | 1 BR · 1 BAnon-market transfer (excluded from $/sf & trends) | 893 | $1,400,094 | — | — |
| Jun 27, 2016 | 14A | 3 BR · 3.5 BA | 2,205 | $4,919,444 | $2,231 | — |
| Jun 24, 2016 | 14E | 3 BR | 2,347 | $8,602,588 | $3,665 | — |
| Jun 23, 2016 | 15E | 3 BR | 2,347 | $9,316,988 | $3,970 | — |
| Jun 22, 2016 | 15C | 2 BR · 2.5 BA | 1,779 | $4,327,563 | $2,433 | — |
| Jun 17, 2016 | 6D | 2 BR · 2 BA | 1,690 | $4,100,000 | $2,426 | -15.9% |
| Jun 10, 2016 | 15B | 1 BR · 1.5 BA | 1,026 | $1,832,850 | $1,786 | — |
| Jun 8, 2016 | 6G | 3 BR | 2,354 | $5,950,000 | $2,528 | — |
| Jun 6, 2016 | 11D | 4 BR · 4.5 BA | 3,309 | $11,964,438 | $3,616 | — |
| Jun 3, 2016 | 11A | 3 BR · 3 BA | 2,205 | $5,396,725 | $2,447 | — |
| Jun 3, 2016 | 12E | 3 BR · 3.5 BA | 2,347 | $8,655,125 | $3,688 | — |
| Jun 2, 2016 | 16B | 1,026 | $2,138,325 | $2,084 | — | |
| May 27, 2016 | 8D | 1,690 | $3,309,313 | $1,958 | — | |
| May 24, 2016 | 16C | 2 BR · 2.5 BA | 1,779 | $4,276,650 | $2,404 | — |
| May 20, 2016 | 12A | 3 BR | 2,205 | $5,600,375 | $2,540 | — |
| May 16, 2016 | 14C | 2 BR | 1,779 | $5,091,250 | $2,862 | — |
| May 13, 2016 | 5H | 893 | $1,527,375 | $1,710 | — | |
| May 9, 2016 | 5F | 3 BR | 2,391 | $8,650,000 | $3,618 | -17.6% |
| May 6, 2016 | 7D | 2 BR · 2.5 BA | 1,690 | $3,309,313 | $1,958 | — |
| May 4, 2016 | 14D | 4 BR | 3,309 | $14,255,500 | $4,308 | +1.8% |
| Apr 29, 2016 | 5A | 1 BR · 1 BA | 890 | $1,885,000 | $2,118 | -0.5% |
| Apr 29, 2016 | 12C | 2 BR | 1,779 | $4,836,688 | $2,719 | +1.8% |
| Apr 29, 2016 | 11E | 3 BR · 3.5 BA | 2,347 | $7,789,613 | $3,319 | — |
| Apr 28, 2016 | 8B | 3 BR | 2,021 | $5,193,075 | $2,570 | — |
| Apr 26, 2016 | 10C | 2 BR | 1,779 | $3,996,631 | $2,247 | — |
| Apr 26, 2016 | 12D | 3 BR | 3,309 | $9,750,000 | $2,947 | — |
| Apr 26, 2016 | 12B | 1,026 | $1,858,306 | $1,811 | — | |
| Apr 26, 2016 | 11C | 1,779 | $3,614,788 | $2,032 | — | |
| Apr 22, 2016 | 8E | 3 BR · 3.5 BA | 2,871 | $8,706,038 | $3,032 | — |
| Apr 22, 2016 | 10A | 3 BR · 3.5 BA | 2,205 | $5,345,813 | $2,424 | — |
| Apr 18, 2016 | 10B | 1,026 | $1,459,661 | $1,423 | — | |
| Apr 15, 2016 | 12F | 2,818 | $7,178,663 | $2,547 | — | |
| Apr 14, 2016 | 10D | 3,309 | $9,724,288 | $2,939 | — | |
| Apr 6, 2016 | 15A | 3 BR · 3.5 BA | 2,205 | $5,091,250 | $2,309 | — |
| Apr 6, 2016 | 15D | 4 BR | 3,309 | $13,256,088 | $4,006 | — |
| Mar 28, 2016 | 8C | 1,433 | $3,207,488 | $2,238 | — | |
| Mar 24, 2016 | 8F | 3 BR · 3.5 BA | 2,391 | $8,146,000 | $3,407 | — |
| Mar 23, 2016 | 5E | 3 BR | 2,871 | $8,655,125 | $3,015 | — |
| Mar 9, 2016 | 7E | 3 BR · 3.5 BA | 2,871 | $8,807,863 | $3,068 | — |
| Mar 9, 2016 | 9F | 4 BR · 4.5 BA | 2,816 | $6,567,713 | $2,332 | — |
| Mar 4, 2016 | 5F | 3 BR | 2,391 | $7,636,875 | $3,194 | — |
| Mar 4, 2016 | 10F | 4 BR | 2,818 | $6,975,013 | $2,475 | — |
| Mar 1, 2016 | 9C | 2 BR | 1,779 | $4,836,688 | $2,719 | +1.8% |
| Mar 1, 2016 | 7C | 2 BR · 2.5 BA | 1,433 | $3,971,175 | $2,771 | — |
| Feb 9, 2016 | 5C | 2 BR | 1,433 | $3,207,488 | $2,238 | — |
| Feb 3, 2016 | 6A | 890 | $1,883,763 | $2,117 | — | |
| Feb 2, 2016 | 5G | 3 BR · 3.5 BA | 2,354 | $5,854,938 | $2,487 | — |
| Feb 2, 2016 | 5B | 3 BR · 3.5 BA | 2,021 | $5,040,338 | $2,494 | — |
| Jan 19, 2016 | 7B | 3 BR | 2,021 | $5,193,075 | $2,570 | — |
| Dec 17, 2015 | 5D | 2 BR · 2 BA | 1,690 | $3,512,963 | $2,079 | — |
| Dec 17, 2015 | 6D | 2 BR · 2 BA | 1,690 | $3,614,788 | $2,139 | — |
| Dec 17, 2015 | 9D | 3,309 | $9,316,988 | $2,816 | — | |
| Dec 15, 2015 | 7F | 4,745 | $12,880,863 | $2,715 | — | |
| Dec 14, 2015 | 6E | 2,871 | $8,706,038 | $3,032 | — | |
| Nov 30, 2015 | 6F | 2,391 | $6,414,975 | $2,683 | — | |
| Nov 10, 2015 | 6B | 3 BR · 2.5 BA | 2,021 | $3,869,350 | $1,915 | — |
| Oct 30, 2015 | 5A | 1 BR · 1 BAnon-market transfer (excluded from $/sf & trends) | 890 | $1,325,214 | — | — |
| Oct 29, 2015 | 11F | 4 BR · 4.5 BA | 2,818 | $6,669,538 | $2,367 | — |
| Oct 29, 2015 | 6G | 3 BR | 2,354 | $4,999,500 | $2,124 | — |
| Oct 29, 2015 | 9E | 2,347 | $7,771,500 | $3,311 | — | |
| Oct 27, 2015 | 9A | 3 BR | 2,205 | $4,225,738 | $1,916 | — |
| Apr 26, 2010 | 12D | 3 BR | 3,309 | $9,927,938 | $3,000 | — |
Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00826-7501) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage from recorded condo declarations and offering plans. Storage, parking, and commercial units are excluded from all figures. Floor- and line-level $/sf are time-controlled (each sale measured against the building’s going rate at the time of sale) and expressed at today’s pricing, so they isolate the floor or line premium rather than blend two decades of market movement.
Put this data to work.
Know what’s fair before you offer — we’ll show you where each line trades, the building’s discount-to-ask pattern, and where the value sits right now.
Price to the building’s real trajectory, not a guess — we’ll position your line against its true comps to maximize the outcome.