The Forum (339 East 74th Street)Recorded sales & closing prices

Pricing at The Forum is best read on a per-room and per-square-foot basis rather than against trophy condominium benchmarks. As a full-service Upper East Side cooperative, the building trades at co-op value levels, and its flexible rules tend to support liquidity: because a broader buyer pool can transact here — investors, pied-à-terre buyers, and higher-leverage purchasers who would be screened out of a conventional co-op — units generally attract wider interest at the marketing stage than comparably located restrictive co-ops.

Value within the building varies with the usual co-op drivers: floor height, exposure, layout efficiency, and renovation condition. Higher-floor units with open exposures command a premium over lower interior-facing apartments, and renovated kitchens and baths carry meaningful weight given the building's 1980s vintage. The absence of a flip tax is a concrete advantage for sellers relative to most neighborhood co-ops, where a 1%–3% transfer fee is deducted at closing. Buyers and sellers should model pricing at the apartment level; the per-room framing that governs cooperative valuation applies here rather than the headline per-square-foot numbers used in the condominium market.