Manhattan condos · below 96th $1,600/sf ▴2%Manhattan co-ops · below 96th $270K/room ▴2%Central Park perimeterPark Ave $478K/room ▴19%CPW $355K/room ▾5%Fifth Ave $501K/room ▴19%Billionaires' Row $4,313/sf ▴24%FiDi $1,172/sf ▾2%
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Cooperative · 1900
The Swannanoa
105 East 15th Street, between Union Square East and Irving Place, Manhattan · Gramercy
Buildings·Gramercy·Cooperative

The Swannanoa

105 East 15th Street, between Union Square East and Irving Place, Manhattan · Gramercy

Gramercy Park

BBL 1008710007 · BIN 1017789

CorridorGramercy
At a glance
Year built
1900
Type
Cooperative
Units
71
Floors
10
Landmark
No
Amenities
Virtual doorman, resident superintendent, two elevators, central laundry and storage
The Data Room

Every recorded sale at this building, 2004–2026

Price-per-square-foot over time, the line- and floor-premium curves, and every recorded sale.

Median $/sf
$1,305
Listing discount
1.2%
Recorded sales
54
On record
2004–2026
Considering a sale?

Own an apartment here? See what it would sell for.

A Private Pricing Opinion — what your apartment at The Swannanoa would likely sell for today, what it costs to sell, and what you’d walk away with — reviewed personally against condition, exposures, renovation quality, and the competition actually on the market.

The Swannanoa is a ten-story Renaissance Revival apartment house just east of Union Square. Gilbert A. Schellinger designed it for developer Paul B. Pugh, and its columned stone entrance and paired rounded window bays remain its most distinctive architectural features. The present cooperative contains 71 residences, including compact studios, one-bedrooms and larger homes.

Historical accounts describe the original building as a residential hotel. A 1904 property report identifies it by the Swannanoa name, credits Pugh as its builder and describes a ten-story structure on a fifty-foot-wide site. Its height and concentrated frontage reflect an early apartment-house form near the square.

The location places the building between the open space of Union Square and the narrower streets around Irving Place. A window bay facing toward the square has a different outlook from a room facing the back of the block. The most distinctive exterior feature is also one that can materially change the shape and light of an interior room.

Architecture and unit composition

The two-story stone base incorporates a projecting entrance supported by granite columns. Rounded bays rise through much of the upper façade, and carved decoration marks the masonry between floors. Historical descriptions identify ornamental terra-cotta on the upper elevations, including foliage and animal motifs.

Inside, the current inventory extends from small studios to two-bedroom arrangements. Some one-bedroom homes have a compact overall footprint, while larger apartments provide additional bathrooms and windows in several directions. The bedroom count alone does not convey how much enclosed space is available for the living room, kitchen and circulation.

Bay windows can give a room a wider range of viewing angles and a more irregular furniture perimeter. Their effect depends on whether the bay belongs to the main living space or another room. A rectangular interior room has a different usable wall arrangement even when its measured area is similar.

Windowed kitchens and bathrooms occur in the building. Some plans also retain parquet floors and plaster moldings. These details sit alongside later kitchens and baths, with the extent of renovation varying by apartment. A period façade does not imply that every interior retains its original arrangement.

The smaller homes put particular weight on closet placement and on the division between sleeping and living space. At the larger end, separate bedrooms, an additional bathroom or multiple exposures can account for a substantial difference in utility. Some homes contain in-unit laundry; permission for a new installation must be confirmed with the managing agent.

The lobby and hallways have been restored, preserving marble within the shared circulation spaces. Those common interiors are part of the building's architectural experience independently of the finish level inside an apartment. The entrance, elevator route and corridor therefore deserve their own attention during a visit.

Building operations

A virtual doorman system supports the entrance, and a resident superintendent provides an on-site presence. Two passenger elevators serve the building. Central laundry is in the basement, with storage available separately for a fee.

This service arrangement combines remote entrance support with resident maintenance staff. That doesn't mean an attendant is on duty in the lobby around the clock. For a purchaser who relies heavily on deliveries, the practical question is how the current access and package procedures work with that arrangement.

The cooperative is in tax class 2, with no building-level abatement identified. Its existing density exceeds the residential FAR shown in the present zoning. The property is not landmark-designated, although ordinary building approvals and cooperative consent still govern alterations affecting common systems or the exterior.

Storage is a common-space service separate from the apartment's closets. A buyer should distinguish any existing storage assignment from the enclosed space conveyed through the cooperative shares. That is particularly relevant to the compact apartments, where an additional locker can serve a different function from storage integrated into the floor plan.

Recent sales

Recent transfers at this building, curated by The Roebling Team research desk. Prices are the transfer amounts recorded with the NYC Department of Finance; apartment-level detail is checked against the building’s own file in The Roebling Research Library before publishing.

DateUnitApartmentPricePPSFvs. Ask
Jun 17, 202693
1 BR · 1 BA · 500 sf
$730,000$1,460/sf+0.7%
Feb 11, 202633
1 BR · 1 BA · 500 sf
$575,000$1,150/sf-4.0%
Sep 4, 202510
2 BR · 2 BA
$1,395,000+0.0%
Jun 24, 202492
1 BR · 1 BA · 503 sf
$790,000$1,571/sf-1.3%
Jun 21, 202356
1 BA · 250 sf
$401,000$1,604/sf+3.1%
Aug 30, 202283
1 BR · 2 BA · 800 sf
$925,000$1,156/sf-2.6%
Dec 11, 201978
1 BA
$395,000-3.7%
Sep 18, 201943
1 BR · 1 BA
$675,000-1.5%

Market read. Most recent trades (2026) cleared a median $1,305/sf across 2 sales. Median listing discount 1.2% from the last ask — a recurring negotiation gap worth pricing into any offer or listing strategy.

The retrade record

Lines that have traded more than once in the public record — the building’s appreciation arc, apartment by apartment.

78+60%
$247,000 ($988/sf) 2005 → $325,000 ($1,300/sf) 2013 → $395,000 2019
93 · 500 sf+47%
$495,000 2010 → $730,000 ($1,460/sf) 2026
83 · 800 sf+23%
$755,000 ($923/sf) 2010 → $925,000 ($1,156/sf) 2022
47 · 250 sf+22%
$299,000 ($1,196/sf) 2009 → $365,000 ($1,460/sf) 2019
View all 54 recorded transfers, sortable

Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.

Sales sourced from NYC Department of Finance recorded transfers (BBL 1-00871-0007) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price; square footage on co-ops is not officially recorded, figures shown are approximate.

What would buying here cost?

At the recent median sale of $730K (3 transfers since 2024), a buyer putting 25% down would pay about $11,288 to close, or 1.5% of the price.

  • Mansion tax: $0
  • No mortgage recording tax or title insurance on a co-op purchase
  • Attorneys, lender, building fees and filings: $11,288

Assumes a resale (the seller pays transfer taxes), a $4,500 attorney fee and a mortgage on the rest.

The Roebling Report

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Comparable buildings

  • 222 Park Avenue South — A prewar cooperative near Union Square with a smaller residential inventory.
  • University Mews — A nearby cooperative for comparing older-building architecture and a larger ownership group.
  • 31 East 12th Street — A later prewar cooperative with a broadly comparable scale.
  • The Irving — A cooperative from a similar architectural period in a different park-side setting.
  • 49 East 12th Street — A smaller prewar cooperative for comparing the range of downtown apartment layouts.

More Gramercy buildings

The neighborhood

For the full corridor — architecture, transit, and pricing across Gramercy — read The Roebling Team Guide to Gramercy.

Preparing a board package for this building?

The full playbook — what goes in the package, how boards read your financials, the interview, and the timeline — plus sample cover, reference, and personal letters you can adapt.

How to read the facts on this page. Items attributed to an offering plan describe the building as it was offered at that filing — unit mix, square footage, the amenity program as planned. They are not a statement about how the building operates today. Tax and compliance figures are sourced separately to current City records and carry their own dates. House rules, staffing and fee policy can change by board resolution without any public filing: treat every policy line here as a starting point for diligence and confirm it with the managing agent. Where this page compares one building or neighborhood to another, that is our analysis of the recorded record — it names the measure, the period and the sample it rests on, and it is an observation about medians rather than a prediction about any particular apartment.

Considering a move at The Swannanoa?

Request a private building brief with the relevant comparable sales, current and off-market availability, and an apartment-specific view of value.

Prefer to speak directly? Schedule a consultation →
Corey Cohen, Principal · The Roebling Team at Compass
646.939.7375 · c.cohen@compass.com