The Umbrella Factory (710 Metropolitan Avenue)
710 Metropolitan Avenue, Brooklyn, NY 11211
BBL 3027647502 · BIN 3338159
- Year built
- 1930
- Type
- Condominium
- Units
- 69
- Floors
- 7
- Landmark
- No
Own an apartment here? See what it would sell for.
A Private Pricing Opinion — what your apartment at The Umbrella Factory would likely sell for today, what it costs to sell, and what you’d walk away with — reviewed personally against condition, exposures, renovation quality, and the competition actually on the market.
The Umbrella Factory kept an industrial shell and put a new wood building inside it. The three-story brick factory, dated 1930 by the city, housed the Embee Sunshade Company, which made umbrellas and sunshades, from 1943, per sponsor press materials. The sponsor kept the brick street facade, rebuilt the interior in heavy timber, and added four stories on top. The builder's completion announcement puts wood at about 90 percent of the building's structure. The exposed timber beams and ceilings are the defining feature of the apartments.
The second fact is location. The building sits on Metropolitan Avenue next to the Graham Avenue L station, on the East Williamsburg side of the neighborhood, where the surrounding blocks are mostly low-rise. The Graham Avenue station puts the L one stop from Lorimer Street and the G.
The third fact is the tax bill: there is no abatement. The offering plan's tax letter projects full class 2 taxes on the residences, and no exemption appears on any Department of Finance roll from fiscal 2021 through fiscal 2027. The assessments are moderate, as described below, but a buyer should compare this building against fully taxed buildings, not against the older Williamsburg condominiums that still carry a 421-a benefit.
Architecture and unit composition
The old building and the addition. Before construction the property was classed as a factory on the tax roll (class F5, light manufacturing), per the offering plan's tax letter. The conversion kept the original brick facade, and the building uses four facade materials in all, per the builder. Floors one through three sit inside the original building and hold 38 of the residences, with seven apartments on the first floor and fifteen or sixteen on each of the next two. The four new floors hold the other 31: eight apartments on each of floors four through six and seven penthouses on the top floor. The count by floor comes from the unit designations on the Department of Finance roll.
The residences. Department of Finance unit areas run from about 450 square feet for the studios to about 1,690 for the largest apartments. Sponsor press materials describe exposed heavy-timber beams and ceilings, wide-plank floors, matte black hardware, and Bertazzoni and Bosch appliances. Some units have private balconies, courts or terraces; the offering plan's first amendment revised the terraces for three fourth-floor units on the south side.
The commercial unit and parking. The commercial unit is on the ground floor with its own storefront. The 17 parking units are indoors, with EV charging per the builder, and separately deeded. The Department of Finance roll shows all of them held by residential owners.
Building operations
Taxes. On the fiscal 2027 roll the residences carry taxable assessed values of roughly $24,000 to $85,000, with a median of about $40,000. At a class 2 tax rate in the 12 percent range, that implies annual taxes of roughly $3,000 to $10,500 per residence, before the co-op and condo abatement that a qualifying primary-residence owner may receive. Those figures are well below what the offering plan projected once the building was fully assessed. Assessments on a new condominium can still move as the Department of Finance revalues it, so model the current bill and allow for increases.
Certificate of occupancy. The building is still operating on temporary certificates of occupancy. DOB records show the first issued in June 2023 and renewals through April 2026, all for 69 dwelling units. No final certificate is on record. Ask the board and managing agent what remains open before a final certificate can issue.
Sponsor position. All 69 residences sold between June 2023 and October 2024, to separate buyers, per ACRIS. All 17 parking units sold with apartments. The sponsor still holds the commercial unit. No sponsor-held residences remain.
Structure. A heavy-timber building behaves differently from a concrete one. Wood moves more with humidity and can carry sound between floors; the builder's announcement says the project team designed for sound and fire protection. Ask for any post-completion engineering reports and for the history of noise complaints.
Recent sales
The Umbrella Factory trades as new-construction condominium product in a loft-conversion shell, priced in dollars per square foot. It competes with East Williamsburg and Bushwick new development on price and with the Williamsburg loft conversions on character. Floor, outdoor space and a parking unit set the premium within the building: the penthouses and the addition's upper floors sit at the top, and the floors inside the original shell carry the brick-and-timber character. The first resale recorded in late 2025, so the sponsor's 2023–24 closings still set most of the reference points.
Indexed to 2025 as the last complete year, condominiums east of the BQE trade below the Northside and waterfront buildings. A building with a doorman, parking and a transit-adjacent location sits toward the top of that band.
Unit-level transaction history is maintained in The Roebling Research Library and shared with clients during diligence.
Recent closings at this building, sourced from NYC Department of Finance records. Apartment-level detail (line, condition, asking-price context) verified upon consultation request.
| Date | Unit | Price |
|---|---|---|
| Dec 8, 2025 | 5H | $1,615,000 |
| Oct 4, 2024 | 1E | $1,073,490.06 |
| Aug 29, 2024 | P11 | $1,729,243.06 |
| Aug 21, 2024 | PHC | $1,540,000 |
| Aug 6, 2024 | 4H | $1,450,750 |
| Jul 25, 2024 | PHB | $1,530,000 |
Full closing history with price-per-square-foot over time, the complete retrade record, and every line that has traded.
Sales sourced from NYC Department of Finance recorded transfers (BBL 3-02764-7502) and verified listing data. Apartment-level facts (line, condition, asking-price context) curated and cross-verified by The Roebling Team research desk. Not all transactions cross-verify with ACRIS records — sponsor and LLC purchases sometimes record at stipulated values rather than market price.
Buying here? Condo closing costs with a mortgage typically run 3 to 6% of the price. See NYC co-op and condo closing costs, line by line.
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What to know if you’re buying
There is no abatement to lose. The current tax bill is the tax. Run True Monthly Carrying Cost on the actual bill, and allow for reassessment.
Ask about the final certificate of occupancy. The building is still on renewed temporary certificates. Find out what is outstanding.
Understand the timber. Ask about sound transmission between floors, the fire-protection design and any engineering reports since completion.
Check the deed for every lot. Apartment and parking unit are separate tax lots. Confirm which ones the contract conveys.
Get the house rules. We did not have the full offering plan text for this building. Confirm the pet policy, leasing rules and any right of first refusal with the managing agent.
What to know if you’re selling
Sell the building's story. The factory history, the preserved facade and the exposed timber are what no nearby new building can offer.
Show the tax bill. Moderate, unabated taxes are a selling point against buildings facing a 421-a step-up.
Price a parking unit separately. Indoor parking with EV charging is scarce at the Graham Avenue L. Showing it separately makes the apartment price easier to defend.
Comparable buildings
If you're considering the Umbrella Factory, also evaluate:
- Olive Park (100 Maspeth Avenue) — an 87-residence condominium nearby in East Williamsburg
- 338 Berry Street (The Williamsberry) — a 1914 industrial building converted to condominiums on the Southside
- 330 Wythe Avenue (The Esquire Building) — a 1914 factory converted to 75 condominium residences
- The Gretsch (60 Broadway) — the 1916 Gretsch factory, converted to condominiums
- The Mill Building (85 North 3rd Street) — an early-1900s industrial conversion on the Northside
- 55 Berry Street (Berry Street Lofts) — a 1900 loft building converted to condominiums
- 1080 Lorimer Street — a 1906 banking hall converted to condominiums
- 342 Wallabout Street — recent new-construction condominium in the Broadway Triangle section of South Williamsburg
More Williamsburg buildings
- The Edge, 34 North 7th Street — 2009 condominium
- The Gretsch (60 Broadway) — 1916 condominium
- The Mill Building (85 North 3rd Street) — 1910 condominium
- The Oosten (429 Kent Avenue) — 2016 condominium
- Two Northside Piers (2 Northside Piers) — 2009 condominium
- Warehouse 11 (214 North 11th Street) — 2009 condominium
The neighborhood
For the full neighborhood — its buildings, character, and market — read The Roebling Team Guide to Williamsburg.
How to read the facts on this page. Items attributed to an offering plan describe the building as it was offered at that filing — unit mix, square footage, the amenity program as planned. They are not a statement about how the building operates today. Tax and compliance figures are sourced separately to current City records and carry their own dates. House rules, staffing and fee policy can change by board resolution without any public filing: treat every policy line here as a starting point for diligence and confirm it with the managing agent. Where this page compares one building or neighborhood to another, that is our analysis of the recorded record — it names the measure, the period and the sample it rests on, and it is an observation about medians rather than a prediction about any particular apartment.
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